Effectiveness . By including different elements such as images, voice, music and text, video marketing is much more effective, making it easier to convey what you want to convey.
Positioning . At the SEO level, videos are highly valued, appearing at the top of the search results of most major search engines.
Content of interest: Branding strategies for industrial and technological companies
3. Video marketing for B2B companies
When we think about video marketing, we often think about reaching the end customer and connecting with their emotions. However, as we have seen, video marketing also serves to transmit more complex messages and generate trust , making it an ideal tool for the B2B sector .
For these types of companies, video marketing increases its usefulness, no denmark number for whatsapp longer just focusing on branding, but also on acquisition to increase conversion and support inbound content.
It should be noted that B2B companies have much longer and more technical sales funnels , which makes it difficult for them to reach mature customers. B2B video marketing can be the solution to this problem, as it can easily show how complex products work, their advantages, and much more.
3.1 Inbound methodology and B2B video marketing
More and more companies are aware that video marketing and inbound are concepts that go hand in hand. When we talk about videos, we are talking about the most consumed format by users, so if we do not include it in our strategies, we would be denying ourselves enormous positioning opportunities .
In addition, video marketing is a very versatile tool , so it can be adapted to the different needs of your inbound strategy. For example, it can be used to create or announce webinars, tutorials, questions and answers, advertisements... In short, they are a perfect complement to an inbound strategy and by combining these two elements we could achieve:
Enrich the content , giving it dimension and depth.
Increase the productivity and effectiveness of the strategy, since they have a higher conversion rate than other more traditional content.
It ensures that information remains in the receiver's memory for longer and in a more present manner.
It creates a stronger and longer-lasting emotional connection , impacting on sensitive points of the user, which would also increase their loyalty.
Video referral traffic is also higher than other formats, users will visit your website more after watching a video.
