Identify general rules of tone of voice such as:
Posted: Sat Dec 14, 2024 5:51 am
Thought Leadership – All communications, regardless of channel, market or author/creator, should strive to position the company as a leader within the B2B DXP space.
Reflect our values – the content iraq whatsapp number we create should reflect our values, professionalism and expertise, but avoid appearing arrogant or elitist. When creating content, we should always consider who it is intended for and select vocabulary that they can understand.
Use appropriate language – While we recognize that our target audience has varying levels of knowledge of our products and the other solutions we offer, we must select the language we use carefully in every communication and never speak down or come across as superior or condescending. We must strike a balance between positioning ourselves as experts and creating content that our less knowledgeable reader can understand.
Stay objective – We don't speak negatively about our competitors or other products on the market. Our focus is on our Unique Selling Points (USPs) and presenting how our offering can help organizations within the B2B industry.
Create rules for spelling and punctuation and list the scenario, the rule, and provide examples. Where will you use capitalization? Are exclamation points acceptable? How do you use numbers within your copy? What are the character count and word limits for headers and CTAs? All of this should be defined for brand consistency across each communication channel.
Now that you’ve defined your buyer and user personas, you can also create a list of vocabulary to use on a day-to-day basis. For example, a marketing person will be familiar with terms like ROI (return on investment), automation, leasing, MQL, strategy, statistics, etc. Mapping out a list of these words and terms and referring to them when creating content will ensure that your communications are speaking their language. These terms will differ significantly from those that are familiar to a legal or technical person.
Reflect our values – the content iraq whatsapp number we create should reflect our values, professionalism and expertise, but avoid appearing arrogant or elitist. When creating content, we should always consider who it is intended for and select vocabulary that they can understand.
Use appropriate language – While we recognize that our target audience has varying levels of knowledge of our products and the other solutions we offer, we must select the language we use carefully in every communication and never speak down or come across as superior or condescending. We must strike a balance between positioning ourselves as experts and creating content that our less knowledgeable reader can understand.
Stay objective – We don't speak negatively about our competitors or other products on the market. Our focus is on our Unique Selling Points (USPs) and presenting how our offering can help organizations within the B2B industry.
Create rules for spelling and punctuation and list the scenario, the rule, and provide examples. Where will you use capitalization? Are exclamation points acceptable? How do you use numbers within your copy? What are the character count and word limits for headers and CTAs? All of this should be defined for brand consistency across each communication channel.
Now that you’ve defined your buyer and user personas, you can also create a list of vocabulary to use on a day-to-day basis. For example, a marketing person will be familiar with terms like ROI (return on investment), automation, leasing, MQL, strategy, statistics, etc. Mapping out a list of these words and terms and referring to them when creating content will ensure that your communications are speaking their language. These terms will differ significantly from those that are familiar to a legal or technical person.