While a customer clicking on a paid ad and then making an immediate purchase is the ideal scenario, it ultimately won't yield the most revenue. A loyal, active user on your social media platforms increases the likelihood of purchase conversions and engages other users, broadening your reach. This article provides 7 tips to boost engagement on Facebook without costing you money.
Gain insights
Facebook Insights is a tool that helps you learn more about your users. You can phone number data discover which content resonates with which segments of your audience. By continuously adjusting your strategies in response to the results Insights provides, you can continuously improve your results and target specific users. This tool also serves as a guide for determining the number and timing of posts.
Communicate socially
Facebook is a social platform, so communicate socially and personally. Take Heineken as an example. Heineken capitalizes on current events and personality in its communications and infuses Facebook content with humor. Such posts generate a lot of engagement among followers.
Incorporate hooks into your content strategy. Facebook uses a smart algorithm to determine which posts users see in their timelines. Hooks are very valuable in the algorithm's eyes. As they are shared by more and more users, the value of the post increases in the algorithm's eyes.