After all the hard work you've put into planning a unique hashtag strategy, it's crucial that you keep an eye on your hashtag campaigns.
Measuring the results of your campaigns allows you to make changes. This way, you'll know what's working for you and what's not. Without analyzing the success of your hashtag campaigns, you won't know for sure what to do next.
There are many analytical tools you can use to analyze your campaigns phone number list and stay ahead of your competitors. You should consider the engagement of your posts and the number of followers. While monitoring your campaign, you can also connect with various influencers in your niche. This allows you to interact and connect with your audience on a whole new level.
Adapt to the platform
You post different things on Facebook than you do on Instagram or Twitter. So it's only natural that you need to adapt your hashtag strategy to the platform .
Here are some tips per platform:
Facebook: Use a maximum of two hashtags , otherwise you'll be perceived as spammy. Also, don't forget to make your post public.
Instagram: Go wild – posts with an average of 11 hashtags lead to the highest engagement . Don't forget to make your profile public here, too. Also, take advantage of the analytics Instagram offers for business profiles.
Twitter: Tweets with one or two hashtags typically see a 21 percent increase in engagement. But be warned: this rule doesn't apply to advertising. Research shows that ads without hashtags typically get more clicks . Don't use too many, either: tweets with more than two hashtags typically see a 17 percent drop in engagement.
A strategy with hashtags
Hashtag marketing is often underestimated. We might not realize it, but there's a lot of potential in hashtag marketing. Using the right hashtags on social media can make a world of difference in your audience's engagement. Even if you have a large social media following, it's not always easy to get them to connect with each other and form a community.