Now, let's talk about SMS Marketing , another technique compatible with Email Marketing that is really effective. Therefore, if you want to continue improving your relationships with your customers and at the same time achieve good results, this is for you.
Previously, we have seen several ways to integrate SMS Marketing , always keeping in mind that it is a much more intimate medium than Email Marketing.
In this post, we are going to talk about SMS Marketing and see why it is a very interesting action to take into account. In addition, we are going to present different techniques that we can carry out through its use, and, finally, the benefits we obtain by carrying out this type of campaigns.
SMS Marketing
In recent years, marketing experts have taken advantage of the dependence that exists between people and mobile devices . It is undeniable that today, if we think about our customers, we will almost certainly imagine them using their mobile device, or even next to it.
What metrics has SMS Marketing been shown to have?
Therefore, by using SMS Marketing, we have been able to observe how the opening rate we achieve is really high. According to SMS comparison , 70% of users open the shipments we make within the first 5 minutes of receiving them, 90% do so within 30 minutes, and finally, in 2023 the opening rate has reached an average opening rate of 98%.
Click-through rate is also a metric worth looking at. According to a report by SimpleTexting , we’ve seen digital marketers using SMS marketing have click-through rates between 20% and 35%.
What benefits do we get from running SMS campaigns?
– Direct and effective channel . It is a direct channel that, taking sri lanka business email list into account the metrics obtained, almost certainly ensures a good rate of openings and clicks.
– Very economical channel . SMS Marketing is one of the most economical channels , as it allows us to make mass mailings at a very affordable price.
– Under-exploited channel . To date, especially in Spain, the use of SMS Marketing has hardly been exploited . Therefore, it may be a good way to differentiate yourself from your competition and contact your customers through a less-exploited channel.
– Complementary channel . As we said at the beginning, it is a perfect channel if you are looking for a way to reach your customers through a different channel .
What type of campaigns can we carry out using SMS Marketing?
– Reminders . These can be very useful if we are interested in reminding someone about an appointment, reservation, event, etc. via SMS notifications.
– Confirmations . These campaigns can also be very useful to assure users that some of their actions have been carried out successfully , such as a purchase, a registration, or a subscription.
– Order status . These shipments, which may be sent after confirmation campaigns, serve to inform the customer about the status of the order they previously purchased.
– Special dates . These campaigns are really useful. They consist of taking advantage of occasional days to send SMS and get more sales, whether it is Black Friday, Mother’s Day, or your clients’ birthday.
– Offers and promotions . As with other channels, another use that can be given to SMS Marketing is to spread promotions with the aim of informing users and encouraging subsequent purchases.
