How to attract more students to college?
Posted: Thu Dec 12, 2024 9:32 am
We are a website optimization company and we use content marketing techniques to generate more organic traffic for our clients. The way to get more business is to increase the volume of quality visits to your college website.
Do you measure your current website traffic and the sources of those visits? What are the topics that generate the most traffic? Are they related to the courses you want to attract more students to college ?
These are some questions that we will seek answers to chinese overseas america database when establishing an organic positioning plan for your college on Google.
Who are you currently competing with? What are the differences in the costs offered? Is there a scholarship plan? What other arguments are available that can be used to convince new visitors to study at your college?
Here at SEO Corporate, we analyze all of these points to set goals and develop an efficient strategy to improve your website's ranking in organic results .
“Being successful with a blog isn’t about writing one key post, it’s about doing well day after day helping a few people at a time.”
Aaron Wall
The above quote from Aaron Wall represents well the methodology we use in our SEO consultancy to attract more students to a college.
We must act from the micro to the macro, expanding the scope of each course so that the college becomes a reference in the areas of training.
Choosing courses
Let's assume that your college only offers courses in the health or communication areas, that it is in-person or distance learning, and that it offers undergraduate or technological training. All of these factors will help you refine your content marketing strategy .
For example, if your college only offers in-person undergraduate law courses in the city of Salvador, there is no point in positioning ourselves for this option in São Paulo.
Another factor that will help us with our strategy to generate organic traffic is studying the level of competition in the different course options.
Yes, your college will not be able to compete on an equal footing across all course options in organic search. Keep this in mind when setting your goals.
The analysis we will carry out on organic opportunities will guide our actions and allow us to achieve success in attracting more students to college.
Definition of personas
You should have a database with information about recent students from your college. This material is very rich and will allow you to know which profiles you should look for and to arouse their interest in coming to study at your institution.
Based on the records, we will try to answer:
What are the age groups?
Is there a predominant male or female behavior?
Are they residents of all neighborhoods or are they concentrated in a specific region?
Are they fluent in English?
Are you a fan of any sport?
Are you already working or have you just graduated from high school?
Understand that the answers to these questions will allow us to create the personas that best convert at your college.
The generation of organic traffic must be based on them so that the possibilities of attracting students are greater.
What makes your college different?
What makes your college different?
Production of relevant content
After studying the differences of your college , evaluating the most relevant courses and also studying the personas that are of interest to your business, it is time to plan the content marketing that will be produced.
People who are in the college decision-making phase research several things before choosing a particular institution.
Some content that can and should be created are:
What are the areas of activity for graduates in xx?
How much does a xx earn?
How to get a scholarship in xx?
What is the best college for xx in “city”?
Best films about a certain profession;
How long is the degree in xx?
What is the job market like for a given area?
In addition to these options, we have university transfers, financing possibilities, partnerships and other factors that can help position and generate traffic , as well as contribute to the decision that the visitor will have to make and complete their enrollment. This way, you will be successful in attracting new students to the college .
Inbound marketing
Content created to improve organic positioning can also be used to engage those who signed up for entrance exams or even the website, but who have not completed their enrollment.
At this point, some relationship rules can be established that act differently in the different phases of the user journey.
Events and live streams
Don't just rely on online content as a useful final strategy for attracting students to college. This material can serve as support to awaken the desire to participate in a live event with personalities in the field or even a career fair at your institution.
These experiences can be essential in deciding whether or not to study at your college .
We also like to explore the experiences that students and parents have had with the institution in content marketing and share these testimonials within the texts. This element greatly increases the conversion rate .
Engagement for activation by ADs
Producing rich material to help with the choice and also for the user to discover the existence of your college is an excellent way to make a great first impression on future students.
Then, with an advertising campaign (ADs) through Google , Facebook , Instagram or YouTube , the chances of conversion will increase, since the user has already had a positive previous experience with your college.
The strategies we explain here on how to attract students to college also apply to language schools , elementary and secondary education networks and even large universities , all with the appropriate adaptation of the personas that are of interest to each business.
Do you measure your current website traffic and the sources of those visits? What are the topics that generate the most traffic? Are they related to the courses you want to attract more students to college ?
These are some questions that we will seek answers to chinese overseas america database when establishing an organic positioning plan for your college on Google.
Who are you currently competing with? What are the differences in the costs offered? Is there a scholarship plan? What other arguments are available that can be used to convince new visitors to study at your college?
Here at SEO Corporate, we analyze all of these points to set goals and develop an efficient strategy to improve your website's ranking in organic results .
“Being successful with a blog isn’t about writing one key post, it’s about doing well day after day helping a few people at a time.”
Aaron Wall
The above quote from Aaron Wall represents well the methodology we use in our SEO consultancy to attract more students to a college.
We must act from the micro to the macro, expanding the scope of each course so that the college becomes a reference in the areas of training.
Choosing courses
Let's assume that your college only offers courses in the health or communication areas, that it is in-person or distance learning, and that it offers undergraduate or technological training. All of these factors will help you refine your content marketing strategy .
For example, if your college only offers in-person undergraduate law courses in the city of Salvador, there is no point in positioning ourselves for this option in São Paulo.
Another factor that will help us with our strategy to generate organic traffic is studying the level of competition in the different course options.
Yes, your college will not be able to compete on an equal footing across all course options in organic search. Keep this in mind when setting your goals.
The analysis we will carry out on organic opportunities will guide our actions and allow us to achieve success in attracting more students to college.
Definition of personas
You should have a database with information about recent students from your college. This material is very rich and will allow you to know which profiles you should look for and to arouse their interest in coming to study at your institution.
Based on the records, we will try to answer:
What are the age groups?
Is there a predominant male or female behavior?
Are they residents of all neighborhoods or are they concentrated in a specific region?
Are they fluent in English?
Are you a fan of any sport?
Are you already working or have you just graduated from high school?
Understand that the answers to these questions will allow us to create the personas that best convert at your college.
The generation of organic traffic must be based on them so that the possibilities of attracting students are greater.
What makes your college different?
What makes your college different?
Production of relevant content
After studying the differences of your college , evaluating the most relevant courses and also studying the personas that are of interest to your business, it is time to plan the content marketing that will be produced.
People who are in the college decision-making phase research several things before choosing a particular institution.
Some content that can and should be created are:
What are the areas of activity for graduates in xx?
How much does a xx earn?
How to get a scholarship in xx?
What is the best college for xx in “city”?
Best films about a certain profession;
How long is the degree in xx?
What is the job market like for a given area?
In addition to these options, we have university transfers, financing possibilities, partnerships and other factors that can help position and generate traffic , as well as contribute to the decision that the visitor will have to make and complete their enrollment. This way, you will be successful in attracting new students to the college .
Inbound marketing
Content created to improve organic positioning can also be used to engage those who signed up for entrance exams or even the website, but who have not completed their enrollment.
At this point, some relationship rules can be established that act differently in the different phases of the user journey.
Events and live streams
Don't just rely on online content as a useful final strategy for attracting students to college. This material can serve as support to awaken the desire to participate in a live event with personalities in the field or even a career fair at your institution.
These experiences can be essential in deciding whether or not to study at your college .
We also like to explore the experiences that students and parents have had with the institution in content marketing and share these testimonials within the texts. This element greatly increases the conversion rate .
Engagement for activation by ADs
Producing rich material to help with the choice and also for the user to discover the existence of your college is an excellent way to make a great first impression on future students.
Then, with an advertising campaign (ADs) through Google , Facebook , Instagram or YouTube , the chances of conversion will increase, since the user has already had a positive previous experience with your college.
The strategies we explain here on how to attract students to college also apply to language schools , elementary and secondary education networks and even large universities , all with the appropriate adaptation of the personas that are of interest to each business.