How to adapt to these changes to generate leads?
Posted: Thu Dec 12, 2024 7:16 am
Schools are still learning to adapt to the digital world. However, having an “online presence” with a website and someone who “manages” social media is not enough if there is no strategy to support the efforts.
Schools must learn to identify how their potential students and/or their parents search online and what elements they consider when choosing an institution, since parents expect more and better communication before, during and after enrollment.
In our experience, the inbound marketing methodology bc data mexico package helps generate qualified prospects, accompany parents in the decision-making process, and manage the relationship with family members to encourage recommendations from satisfied parents.
The key is to build a relationship with the parent, beyond the traditional enrollment periods. Here are some recommendations to achieve this:
Research the motivations of your current students' parents that influence their decision to enroll and keep their child at your school. What kind of parents do you have? How does your school support them (beyond their child's education)? What challenges do parents face, and how might you help?
Classify the types of parents. For example, the needs and motivations of a working mother are different from those of a stay-at-home mother.
Use personalized messages based on their motivations in advertising materials, on the website and on social media.
Schools must learn to identify how their potential students and/or their parents search online and what elements they consider when choosing an institution, since parents expect more and better communication before, during and after enrollment.
In our experience, the inbound marketing methodology bc data mexico package helps generate qualified prospects, accompany parents in the decision-making process, and manage the relationship with family members to encourage recommendations from satisfied parents.
The key is to build a relationship with the parent, beyond the traditional enrollment periods. Here are some recommendations to achieve this:
Research the motivations of your current students' parents that influence their decision to enroll and keep their child at your school. What kind of parents do you have? How does your school support them (beyond their child's education)? What challenges do parents face, and how might you help?
Classify the types of parents. For example, the needs and motivations of a working mother are different from those of a stay-at-home mother.
Use personalized messages based on their motivations in advertising materials, on the website and on social media.