But how can you create an innovative Digital Marketing strategy to stand out?
Let's start from the premise that it is complicated, and even more so if you have a small budget, but don't worry, there is light at the end of the tunnel. Or at least I hope that this post can inspire you when implementing an innovative digital strategy .
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Why does digital marketing strategy have to be innovative?
Innovation has gone from being an option to an obligation . Although it may sound like something grand or something exclusive to large companies, more and more medium and small companies are applying these techniques in their processes, communication and strategy.
Innovation in the digital field is already a reality. The good news is that you still have time to jump on the marketing innovation train.
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To be perceived as unique, you will have to be up to date , so knowing the latest developments and trends in those channels where your brand or business is present will be essential to guarantee long-term success.
Digital innovation as the basis of work
It seems that the vast majority of companies have already assimilated this. That is why they are putting their batteries to be up to date in this technological world, taking advantage of the new digital channels and infrastructures to generate new business opportunities and promote new development paths. Despite this, there are many business models stuck in the past that have not jumped on the bandwagon of
To be up to date with the latest technological developments, you gambling data malaysia have to make use of the different channels and social media that new technologies put at our disposal.
This will help you consolidate your competitive advantage and meet the needs of new consumers.
How to create an innovative digital marketing strategy?
If you've come this far, it's because you think you need to take a step forward and embrace innovation in your digital strategy. Below, I'll share with you some of the most used trends in digital marketing.
1. On the networks, up to date
It is no longer enough to be creative and do the same old thing. If you want to captivate and engage your audience, you will have to adapt your content on social media to changes in the market.
A good tip, especially if your audience is young and on Instagram, is to keep up to date with updates to the app via Instagram Press . This way, you can adapt the new formats to your creatives.
Did you know that, according to a study by Ogilvy & Mather and Ipsos, 8 seconds is the time you have to capture the attention of the new centennial generations ? That's why your message should aim to get to the point and impress from the first second.
To do this, I am sharing with you a video of a campaign carried out by Good Rebels where these two ideas are perfectly combined: being up to date on each of the social networks, as well as generating a short, striking and visual campaign. In fact, the feedback is surprising!
2. SEO, the essence of your digital strategy
Google is making it increasingly difficult to appear in SERPs . On the one hand, companies have put a lot of effort into SEO and, on the other, Google aims to capture the interest and be the one to give the best option or answer to the user.
Knowing the latest developments in Google's algorithm will be your best bet to avoid falling behind.
Google is trying to offer us more accurate content, more in line with the user 's search requirements . That is why you will now have to focus on the customer first and then we will talk about SEO.
Keep these 3 basic tips in mind:
Adaptability to mobile devices as the basis of your positioning strategy.
Generate quality content where keywords are the supporting actor and the user is the protagonist. Your content has to respond as best as possible to the consumer's query .
Start thinking about using a voice search strategy . It's the future!
3. Email Marketing on demand
In Email Marketing, it is not only necessary to innovate in the format and content, but also in the processes and machine learning will be crucial in your future Email Marketing and Newsletter campaigns .
This new technology, based on AI data, will be able to personalize the emails that the client receives based on different parameters. In this way, you will know which are the most effective times of the day to send emails, which texts are the ones that convert the most, how often you should contact each client or even know which content connects best with each one of them.
There are already quite a few technologies that apply AI data and machine learning to email writing, such as Persado . This is a tool that personalizes the copy and headers of your messages and allows you to increase conversion by up to 41%, according to data from the platform itself. Thanks to this type of tool, you will be able to increase the CTR of your campaigns!
Persian
4. Custom design and tailored UX
When it comes to web design and UX, the focus will also be on the user and their experience on each device.
If you have an online presence, you have no choice but to have an optimized and visually attractive website to attract new customers and retain existing ones.
Having a good website largely determines the acquisition of new qualified leads . Especially if you are an e-commerce business , it will be very important to get new sales opportunities.
Put yourself in the customer's shoes and think about how he would navigate your website.
So, if you want to carry out an innovative digital marketing strategy, you will have to take into account some of the most important transformations:
Include videos or cinemagraphs in the content or sections of your website to create a more visual site that streamlines the content.
