Is your website attractive to visitors? Depending on the technical state of your website, there are things you can improve to offer your visitors the best experience. As you can see in the following article, the application of SEO is essential to have a satisfied user.
First, when creating content on a website, we need to focus on loading times, good design, and the right content. Since Google is constantly changing the requirements for a good website through constant updates to its algorithms, the technical foundation of search engine optimization 2020 is becoming increasingly important.
The following technical elements will help you improve your search rankings, read on for all the details.
The loading time of a website
Using SSL
Removing broken pages and links
Removing toxic backlinks
Optimizing page titles and content
Mobile optimization
1. Website loading time
Almost no one likes to wait. 99% of the websites we analyzed do not have an updated loading speed suitable for 2020.
If Google sees that many visitors leave your website immediately after entering it, you will fall behind your competition in search engine rankings. Keeping the loading speed chinese overseas africa database low is an important issue. Images should be compressed because if the image files are too large, this can also significantly affect the speed of the website.
Check your website's loading times here:
After the complete test, you will know why your website is loading slowly.
The solutions to the most common problems are:
Optimizing and compressing your images
Loads the JavaScript included in the footer
Correct use of CSS (i.e. multi-level styles)
Correct use of caching technology
Using a CDN (a network of regionally distributed servers connected via the Internet through which content is delivered)
In addition to speed, Google also checks exactly how secure your site is for its visitors. Therefore, it is essential to install a security certificate.
2. Using SSL certificate
SSL stands for Secure Sockets Layer. It is an encryption protocol used to protect messages transmitted over the Internet.
According to SSL.com itself, SSL is the standard security technology for establishing an encrypted connection between a web server and a browser. This connection ensures that all data transmitted between the web server and the browser remains private and encrypted.
There are free and paid certificates and they are especially important to protect the privacy of your visitors and to optimize your website well.
You can test your website for possible installation errors here: https://www.whynopadlock.com/
3. Removing broken pages and links
Everyone knows it, if you get a 404 error, it means that the page you are looking for could not be found.
If your website visitors are searching for something in particular and land on a 404 page, the chances of them staying on the page are very slim, which increases the bounce rate. Google understands the bounce rate in the following way:
« Bounce rate is the percentage of single-page sessions, i.e. sessions in which the user has left your site on the entry page without interacting with it. «
The best way to check your website is with the following tool: https://www.brokenlinkcheck.com/
If you find that you have pages or links that lead to a 404 error, you should replace them with a newer version, check for errors in the URL structure, or redirect to a relevant URL.
4. Removing toxic backlinks
In search engine optimization, it is important to focus on the number and quality of backlinks. Backlinks are hyperlinks from digital sources (websites, digital files, social media, etc.) that point to your website.
A toxic backlink is any unnatural link that has the potential to affect your domain (website) ranking on Google.
Multiple toxic backlinks can harm your search rankings.
In the following tool you can test your website's backlinks: https://monitorbacklinks.com/seo-tools/backlink-checker
For a more complete verification you can contact us.
The easiest way to get a website to remove negative backlinks is to contact the owner of the other site directly and ask them to remove it. However, this isn't always as easy as it sounds. If you're having trouble accessing them, you can try removing the links directly from your Google Webmaster Console.
5. Title and meta description of the page
The page title appears at the top of the browser window and in search results.
Correct and wisely used titles are very important for search engine rankings. The title of the website should contain the main keyword. Changes to titles can be made in the <title> element of the HTML element of each page.
The meta description is similar to a page title, but a bit longer. It's the information that appears in Google's results and explains what a person will find on your site if they click on it . These are ideal for containing keywords or calls to action in order to draw a person's attention and cause them to click on it.
When reviewing your pages' meta descriptions, make sure they don't exceed 155 characters.
6. Correct display on mobile devices
Nowadays, everything has to be mobile. More and more people are using their mobile phones to perform different tasks, and the use of computers is reduced for specific tasks. Considering this, a mobile-friendly website is of utmost importance.
Mobile optimization refers to measures that improve the presentation and usability of web content on mobile phones or tablets. It is extremely important that your website content is as easy to read, if not easier to read on mobile phones than on a computer screen.
