This data will help you get an idea of what constitutes a good or bad bounce rate:
80% + is very bad
70 – 80% is deficient
50 – 70% is average
30 – 50% is excellent
20% or less is likely a tracking error (due to duplicate parsing code chinese overseas asia database or incorrect implementation of event tracking)
Tips to improve bounce rate
Readability
One of the biggest reasons why users abandon a website is because of readability, it is important that you check this feature, use fonts that are easy to read and pleasing to the eye. Otherwise you will be losing sales opportunities.
User experience
It is necessary to improve the user experience by creating a site that looks good on all mobile devices and taking care not to overload it with distracting elements.
Improve the speed of your website
Loading speed is one of the most important aspects. Most users, when they see that a page takes too long to load, abandon it after 3 seconds and never return to your site. You can use measurement tools such as Google Page Speed to check this.
Content
This is another important point to consider. If you have unclear, poorly written content that provides little or no value, you can be sure that you will have a high bounce rate. You can improve this by modifying each of the contents of your website and blog.
External links
Set external links to open in a new window. If you let links open in the same tab, you'll be sending traffic and users to another website. This can also be annoying if users want to return to your website.
6. Outdated content
It's important to keep your content fresh and up-to-date. Remember to also review old, high-traffic posts and update them to keep your bounce rate low.
7. 404 error page
Google explicitly states that the 404 error page should be useful in helping people find what they were looking for, which is why it makes this an important point.
8. Fix broken links
Many broken links cause a bad user experience, increasing the bounce rate. Detect all broken links with the Google Search Console tool and fix them, you will quickly notice a reduction in your website's bounce rate.
