How to create content that ranks high in Google?
Posted: Wed Dec 11, 2024 10:37 am
The position of a website in Google is influenced by factors such as the content of the website (optimized content, headings, keywords, graphics, navigation, etc.), links leading to the website, correct internal linking, domain history. Creating content starts with analysis, researching the competition, searching for topics that will appeal to the reader. Writing an article on an unpopular topic or describing a subject that completely fails to meet the expectations of the target group will not bring traffic to the website. Therefore, the right selection of the topic and corresponding keywords is a priority. We can look for topics in various places. The most popular solutions are the following tools: Google Trends, Answer The Public, Ubersuggest, Keyword Tool or simply Google autocomplete.
view from Neil Patel's tool
Who are you, reader?
Equally important as the selection of topics and keywords is taking into account information about the user in our undertaking. People who visit the site have their own expectations regarding the content. In order to create content that ranks high in Google, we cannot forget about the recipient of the content. And they have their own needs, problems, and a specific lifestyle. So let's find out who our reader is, why they come to the site and what will make them want to visit it regularly. Personalization of the marketing message is the basis for creating good, useful content, and it is this that is rated the highest by Google.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
Content types and formats
Content marketing is a strategy that supports the positioning of a website in a search engine, and content is one of the ranking factors. We write content with Google in mind, but also with the user. It can take the paytm database form of text enriched with any element (chart, photos, etc.). The content on a website is not just text. An example is the Coca-Cola home page. After clicking on the graphic, we are redirected to articles and information.
Coca-Cola Poland
When designing content, we can use any content marketing format:
high quality article – expert, sponsored,
case study – a case study presented as an article, presentation, infographic, video,
white paper – a concise analysis of a specialist topic,
video material – a film (e.g. with tips) posted on a website/blog,
e-book – content shared in PDF, published as a guide or analysis,
webinar – an online lecture with high substantive value,
presentation – multimedia form of the issue,
podcast – audio recording,
tutorial – a type of instruction in the form of text, infographics or video.
infographic/gifographic – a format combining text, data and graphics/graphic animation.
Attractive content will certainly help keep the user on the site for a longer time, which will increase the duration of the session. This in turn will translate into the number of conversions. Remember that the elements shared on the site should be properly optimized, because uploading high-resolution photos will negatively affect the loading time of the site. On the other hand, poor quality photos will not catch the user's attention.
Google Images, How to Create an Online Store
Google Images, How to Create an Online Store
Not only the content, but also multimedia elements are positioned in Google , so let's take into account that the elements we place on the page should be named appropriately - add the appropriate file name, label, description and alternative text . It is important to use key phrases here, which we focus on.
view from Neil Patel's tool
Who are you, reader?
Equally important as the selection of topics and keywords is taking into account information about the user in our undertaking. People who visit the site have their own expectations regarding the content. In order to create content that ranks high in Google, we cannot forget about the recipient of the content. And they have their own needs, problems, and a specific lifestyle. So let's find out who our reader is, why they come to the site and what will make them want to visit it regularly. Personalization of the marketing message is the basis for creating good, useful content, and it is this that is rated the highest by Google.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
Content types and formats
Content marketing is a strategy that supports the positioning of a website in a search engine, and content is one of the ranking factors. We write content with Google in mind, but also with the user. It can take the paytm database form of text enriched with any element (chart, photos, etc.). The content on a website is not just text. An example is the Coca-Cola home page. After clicking on the graphic, we are redirected to articles and information.
Coca-Cola Poland
When designing content, we can use any content marketing format:
high quality article – expert, sponsored,
case study – a case study presented as an article, presentation, infographic, video,
white paper – a concise analysis of a specialist topic,
video material – a film (e.g. with tips) posted on a website/blog,
e-book – content shared in PDF, published as a guide or analysis,
webinar – an online lecture with high substantive value,
presentation – multimedia form of the issue,
podcast – audio recording,
tutorial – a type of instruction in the form of text, infographics or video.
infographic/gifographic – a format combining text, data and graphics/graphic animation.
Attractive content will certainly help keep the user on the site for a longer time, which will increase the duration of the session. This in turn will translate into the number of conversions. Remember that the elements shared on the site should be properly optimized, because uploading high-resolution photos will negatively affect the loading time of the site. On the other hand, poor quality photos will not catch the user's attention.
Google Images, How to Create an Online Store
Google Images, How to Create an Online Store
Not only the content, but also multimedia elements are positioned in Google , so let's take into account that the elements we place on the page should be named appropriately - add the appropriate file name, label, description and alternative text . It is important to use key phrases here, which we focus on.