Analysis of trends and consumer habits: How to reach your users?
Posted: Wed Dec 11, 2024 9:09 am
There are many ways to analyse trends and consumer habits. Companies currently obtain a lot of information about their Internet users through cookies and third-party data . Specifically, they can find out their location or the pages they visit. In short, they can build a consumer profile based on the data generated. But this way of obtaining data is going to disappear.
In our article, we tell you about other ways to get information and data from users without cookies or third-party data. Do you want to know how to reach your users?
Knowing your users, as a source of competitive advantage
Consumer behavior and spending habits are impacts of overseas chinese consumers in uk constantly changing. Globalization and greater access to information have been part of this transformation. Companies must therefore keep up to date with the changes taking place in order to reorient their actions towards where consumers are moving.
Understanding consumer habits and market trends is key to knowing where to focus business efforts.
What is third-party data and why is it being deleted?
A third-party cookie is a file that is downloaded to a user's hard drive when they visit a website, but it comes from a domain other than the one the user is visiting. An example is when you visit a newspaper's website and receive cookies from Google or Facebook. These files are very useful for segmenting the public when advertising online.
Many users are reluctant to have an algorithm tracking their steps on the Internet, so, in the face of pressure from data protection laws, Google has decided to cut things short.
So what are the solutions to replace data collection with cookies or third-party data?
New models for data collection
One thing that all the new ways of collecting user data have in common is the technology behind each one. We develop customized strategies, applications and technologies for our clients, with the sole objective of acquiring deeper and more relevant information about their customers.
Data models
Data modeling involves structuring and organizing data so that it can be easily processed by databases. We design segmentation models to define algorithms that are useful for our clients' decision-making and, in this way, create predictive models.
Predictive models
Predictive artificial intelligence helps manage and analyze large volumes of data generated by business units. In this way, they are internalized in the company's systems with the aim of understanding them and obtaining conclusive and useful results.
Microsegmentation
Microsegmentation is a technique that consists of dividing the target audience into the smallest possible parts, i.e. micro segments. In the past, targeting these segments was not profitable due to their small size. However, thanks to data processing technologies, the cost of reaching these segments with an almost personalized offer has made it profitable to consider them part of the market.
In our article, we tell you about other ways to get information and data from users without cookies or third-party data. Do you want to know how to reach your users?
Knowing your users, as a source of competitive advantage
Consumer behavior and spending habits are impacts of overseas chinese consumers in uk constantly changing. Globalization and greater access to information have been part of this transformation. Companies must therefore keep up to date with the changes taking place in order to reorient their actions towards where consumers are moving.
Understanding consumer habits and market trends is key to knowing where to focus business efforts.
What is third-party data and why is it being deleted?
A third-party cookie is a file that is downloaded to a user's hard drive when they visit a website, but it comes from a domain other than the one the user is visiting. An example is when you visit a newspaper's website and receive cookies from Google or Facebook. These files are very useful for segmenting the public when advertising online.
Many users are reluctant to have an algorithm tracking their steps on the Internet, so, in the face of pressure from data protection laws, Google has decided to cut things short.
So what are the solutions to replace data collection with cookies or third-party data?
New models for data collection
One thing that all the new ways of collecting user data have in common is the technology behind each one. We develop customized strategies, applications and technologies for our clients, with the sole objective of acquiring deeper and more relevant information about their customers.
Data models
Data modeling involves structuring and organizing data so that it can be easily processed by databases. We design segmentation models to define algorithms that are useful for our clients' decision-making and, in this way, create predictive models.
Predictive models
Predictive artificial intelligence helps manage and analyze large volumes of data generated by business units. In this way, they are internalized in the company's systems with the aim of understanding them and obtaining conclusive and useful results.
Microsegmentation
Microsegmentation is a technique that consists of dividing the target audience into the smallest possible parts, i.e. micro segments. In the past, targeting these segments was not profitable due to their small size. However, thanks to data processing technologies, the cost of reaching these segments with an almost personalized offer has made it profitable to consider them part of the market.