Communicate your promotions during the 2022 World Cup
Posted: Wed Dec 11, 2024 8:20 am
In November, Qatar will host the 2022 World Cup , the biggest event in global football, and many businesses around the world will be tapping into that consumer passion for football. This time it happens at an unusual time, like November, which is something to keep in mind when planning your marketing campaign for the year .
However, brands that want to introduce new offers or discounts to football fans must do so through a well-designed and well-thought-out strategy. Is this your case? Read on to find out how you can communicate your special promotions and offers for the World Cup.
Retail takes to the field at the 2022 World Cup
Football is the sport that attracts the most people and that means impressive visibility, which is why brands want to be present at the 2022 how to use overseas chinese in australia data to boost sales World Cup with special offers . However, they must know that the most important thing is to be relevant, creative and pertinent to stand out in the flood of promotional communications that is coming.
In our case, it will be retail that will take the field during the 2022 World Cup. Sectors such as sports, fashion, technology, food and other related industries will be the ones that will benefit the most from the World Cup.
The most football-loving consumers, believe it or not, are already preparing for the World Cup: right now they are comparing which televisions offer the best image quality to watch each of the matches in high definition. E-retailers are called upon to prepare their communications and promotions.
Football fans are already looking for sportswear , whether or not it belongs to the official teams that will be playing in the World Cup, because the sporting spirit will be on everyone's lips at this time of year. It's time for sportswear retail to start heating up.
Food brands are also rubbing their hands together : snacks, soft drinks and other various nibbles will liven up gatherings of friends and families during the matches. But not only that, food delivery will also surely see a peak of activity during this time. Food retail and food delivery are taking to the field during the World Cup.
So, if your brand is in one of these sectors that will see its sales boosted by the World Cup, it is time to start preparing to communicate your promotions in a relevant and creative way.
How to successfully communicate your promotions during the 2022 World Cup
Including claims of passion for football and sport, fair play or competitiveness is no longer enough. The new consumer , more demanding and informed than ever, seeks personalized promotions on all the channels in which they are present. We can say that omnichannel shopping experience is also called for during the World Cup.
However, brands that want to introduce new offers or discounts to football fans must do so through a well-designed and well-thought-out strategy. Is this your case? Read on to find out how you can communicate your special promotions and offers for the World Cup.
Retail takes to the field at the 2022 World Cup
Football is the sport that attracts the most people and that means impressive visibility, which is why brands want to be present at the 2022 how to use overseas chinese in australia data to boost sales World Cup with special offers . However, they must know that the most important thing is to be relevant, creative and pertinent to stand out in the flood of promotional communications that is coming.
In our case, it will be retail that will take the field during the 2022 World Cup. Sectors such as sports, fashion, technology, food and other related industries will be the ones that will benefit the most from the World Cup.
The most football-loving consumers, believe it or not, are already preparing for the World Cup: right now they are comparing which televisions offer the best image quality to watch each of the matches in high definition. E-retailers are called upon to prepare their communications and promotions.
Football fans are already looking for sportswear , whether or not it belongs to the official teams that will be playing in the World Cup, because the sporting spirit will be on everyone's lips at this time of year. It's time for sportswear retail to start heating up.
Food brands are also rubbing their hands together : snacks, soft drinks and other various nibbles will liven up gatherings of friends and families during the matches. But not only that, food delivery will also surely see a peak of activity during this time. Food retail and food delivery are taking to the field during the World Cup.
So, if your brand is in one of these sectors that will see its sales boosted by the World Cup, it is time to start preparing to communicate your promotions in a relevant and creative way.
How to successfully communicate your promotions during the 2022 World Cup
Including claims of passion for football and sport, fair play or competitiveness is no longer enough. The new consumer , more demanding and informed than ever, seeks personalized promotions on all the channels in which they are present. We can say that omnichannel shopping experience is also called for during the World Cup.