To create a perfect relationship between an online store and its customers, it is necessary to focus on getting to know the customer. Yes, even before carrying out more aggressive sales actions. In other words, it is necessary to apply relational marketing for online stores before asking customers to buy.
Relational marketing , also known as relationship marketing, is the set of processes and strategies that aim to build customer loyalty in order to achieve a long-term, lasting relationship. It is the opposite of traditional or more transactional marketing, which focuses on customer acquisition and sales.
In today's post we tell you why you should apply relational marketing to your online store and how to do it.
Why apply relational marketing to your online store?
Building a solid relationship with customers is neither simple nor quick. It takes time to develop the activities that help create that relationship of trust with the customer. That is why relationship marketing for online stores is a long-term process that brings multiple benefits.
A more complete understanding of the current customer and their needs is achieved , which will facilitate relationships with potential customers and a better understanding of the target or public we are addressing. In addition, with the application of relational marketing for online stores, the reputation of the company is improved , creating loyal and satisfied users who will be the best advertising for the company.
Relational marketing for online stores gambling data indonesia phone number helps to build customer loyalty , so that they feel identified and confident in recommending a brand , product or service to other people.
These are just some of the advantages of applying relational marketing to your online store, but you can find out more in our post about the benefits of relational marketing .
ecommerce relationship marketing
How to apply relational marketing to your online store?
When we talk about relational marketing for online stores, a large part of the success of the strategy is in the quality perceived by customers of the website or social networks. Ease of navigation, user experience, customer service , after-sales service or loyalty programs are issues that we must closely monitor to ensure that customers have a good experience. In addition, to achieve this customer experience we cannot forget that logistics in ecommerce plays a fundamental role in ensuring that the product reaches the customer in perfect condition.
However, relational marketing for online stores can be summarized in two main points:
Personalize communications with each client
Customer segmentation is a very important aspect of relational marketing for online stores. Customer segmentation aims to create groups of people with similar characteristics who can be treated individually.
This is achieved through an updated database and a CRM with relevant data that allows for personalized actions to be carried out for each customer segment.
Greater interaction with customers
The first contact with a user who visits your online store is the first opportunity that arises to apply a relational marketing strategy and start interacting with them. And not only that, but it is the perfect moment to make a good impression.
This interaction can be that they follow us on social media or give a “like” to our fan page. Anything goes to start a positive relationship and begin to create a brand image in their mind.
At Mediapost we understand relational marketing as a global solution adapted to the needs of the company in order to grow in a sustainable and responsible way, with firm roots that allow development and scalability.
Contact us if you want to know how to get the benefits of relational marketing applied to your online store.
