Types of consumers: how to identify and attract them
Posted: Wed Dec 11, 2024 7:57 am
Knowing the types of consumers in the market helps brands understand them and offer them personalized products and services that suit their tastes and meet their needs. In this regard, it must be taken into account that the behavior of different types of consumers changes as lifestyles change, so strategies will have to be designed for the short term.
At Mediapost we explain the types of consumers that exist, as they depend on more factors than just gender, economic and social level, and tastes. Studying the different groups of consumers involves knowing their psychological profile, emotions, and character so that your products have the success you expect.
A good way to get to know your ideal audience is to conduct market research .
The importance of grouping consumer types according to their characteristics
It is clear that no two profiles are the same; they are vk database similar, yes, but not exactly identical. Hence the importance of classifying consumers according to their characteristics in order to establish long-lasting, quality relationships.
Classifying customers is beneficial for both parties. On their side, they will be satisfied by buying products that meet their needs and improve their lives. On your side, because you will be able to offer a wide catalog and define yourself as a brand that segments its audience for greater personalization.
For example, if you are a clothing brand, you can address your consumers in the following way: for compulsive consumers , the ideal is calls to action in the form of sales and offers; for skeptical consumers, do not focus only on the advantages of the clothes you sell, point out, for example, that they can fade and it is advisable to wash them separately; for emotional consumers, the ideal is prints of successful series and films.
Classification of the types of consumers that exist
Below we explain the characteristics of the 7 types of consumers that exist:
Traditional consumer
This is the quintessential conservative consumer , who only makes purchases if they are necessary for his life.
Characteristics : difficult to influence, prefers well-known or highly reputable brands, avoids problems with the quality of products or services needed at all costs, makes purchases that are considered essential, pays according to their budget and knows what they want.
He is decisive and fast once he has found what he was looking for, so he demands efficient attention.
As for sellers, they must be clear that with traditional consumers communication is direct and there is no point in trying to convince them to buy a product or service that, at first, does not interest them.
At Mediapost we explain the types of consumers that exist, as they depend on more factors than just gender, economic and social level, and tastes. Studying the different groups of consumers involves knowing their psychological profile, emotions, and character so that your products have the success you expect.
A good way to get to know your ideal audience is to conduct market research .
The importance of grouping consumer types according to their characteristics
It is clear that no two profiles are the same; they are vk database similar, yes, but not exactly identical. Hence the importance of classifying consumers according to their characteristics in order to establish long-lasting, quality relationships.
Classifying customers is beneficial for both parties. On their side, they will be satisfied by buying products that meet their needs and improve their lives. On your side, because you will be able to offer a wide catalog and define yourself as a brand that segments its audience for greater personalization.
For example, if you are a clothing brand, you can address your consumers in the following way: for compulsive consumers , the ideal is calls to action in the form of sales and offers; for skeptical consumers, do not focus only on the advantages of the clothes you sell, point out, for example, that they can fade and it is advisable to wash them separately; for emotional consumers, the ideal is prints of successful series and films.
Classification of the types of consumers that exist
Below we explain the characteristics of the 7 types of consumers that exist:
Traditional consumer
This is the quintessential conservative consumer , who only makes purchases if they are necessary for his life.
Characteristics : difficult to influence, prefers well-known or highly reputable brands, avoids problems with the quality of products or services needed at all costs, makes purchases that are considered essential, pays according to their budget and knows what they want.
He is decisive and fast once he has found what he was looking for, so he demands efficient attention.
As for sellers, they must be clear that with traditional consumers communication is direct and there is no point in trying to convince them to buy a product or service that, at first, does not interest them.