Promote your brand through content marketing and link building
Posted: Wed Dec 11, 2024 7:55 am
It is extremely important for the website to be “alive” and reach new recipients. The easiest way to achieve this is through content marketing activities. These include, for example, running a company blog, where you will share interesting texts, photos, multimedia, infographics and other materials that users will be able to find in many ways on Google.
Don't forget to promote your content on social media, forums, or discussion groups - basically anywhere your potential customers might be. Not only will you get additional traffic to your site, but it will also help you build your brand's position in the minds of your customers.
Promoting your brand through content marketing also has another advantage. With a bit of luck, your content will start to be linked, giving Google another reason to increase your page's visibility. Obtaining links to websites is still an important part of positioning, without which obtaining good positions can be quite a challenge.
We can of course wait for links to appear on their own, but for most sites this will most likely never happen. For this reason, it is better to be proactive and try to get some links yourself.
Here are some ideas you can use to position your website:
Guest Postings - Find a site that is thematically related to what you offer and ask about the possibility of preparing a substantive article or helpful report. In exchange for the content, the publisher can place a link to your site in the bio.
Sponsored links - many portals offer the possibility of purchasing a sponsored article. Such an article will help promote your products or services, and will also build the link profile of your site.
Sponsorship - Sponsoring a football team, book club or event in the region gives you the opportunity to present your brand to the local community. A backlink from your site can be considered a bonus in such cases.
Local Ads - Some local portals allow you to add a link in the content of the ad. You can use such a portal both to gain new customers and to gain another link to your page.
Working with suppliers or business partners – No business operates in a vacuum. You probably have your own suppliers or you supply products to contractors. These contacts can be used to gain a few more links to your website.
In link building, you should avoid one thing. Mass buying of links of unknown origin - these days they rarely help, and can lower the site's rating.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
How much does it cost to position a website in Google?
Most small entrepreneurs first try to promote their business line database on their own . This is not a bad solution, although it can be accompanied by numerous failures.
It would seem that the costs associated with positioning a website yourself will be lower than in the case of entrusting this task to an agency or freelancer. However, the calculations do not take into account the time that must be put into it and the cost of incorrect or delayed decisions. Often, the liquidation of the damage caused by improper positioning absorbs a significant part of the money that could be successfully spent on advertising on the web.
So if you decide to position your website on Google yourself, you need to take into account the expenses related to the following areas.
SEO Tools
Using professional SEO analysis tools like Ahrefs, SEMrush, Moz, or Screaming Frog can be expensive. You can also use free alternatives, but they don’t provide as much information as their paid counterparts.
Courses and training
Improving your site's position on your own requires solid knowledge, which can be acquired through online courses, e-books, or training. The costs of such courses can range from a few dozen to a few hundred złoty.
Creating content for the website
Writing content yourself is time-consuming, but it won't hurt your budget. If you hire a copywriter, you should expect to pay from a dozen to several dozen złoty for 1,000 characters with spaces.
Link building
Building a link profile is an inescapable element of website positioning. You can do it yourself, by contacting the owners of other websites, or by ordering sponsored articles, which can cost from several dozen to several thousand złoty per link, depending on its location.
How much does website positioning cost with KS Agency?
In our agency, the cost of positioning a website is determined individually, taking into account the competitiveness in search results, the technical condition of the website, the quality of the content and the goal that the positioning service is to fulfill. If you want to know the current prices of the service, go to the page: Positioning websites - price list or send a request for a quote.
Website positioning on your own - is it worth it?
Can you position your website yourself? Yes. There is nothing to stop you from doing it yourself. However, when deciding to position your website yourself, you need to bear in mind that this is not a task that can be done once a month. In order to see the effects of positioning your websites, the activities must be carried out regularly and consistently . Only then will it be possible to gain premium positions in the Google search engine.
Don't forget to promote your content on social media, forums, or discussion groups - basically anywhere your potential customers might be. Not only will you get additional traffic to your site, but it will also help you build your brand's position in the minds of your customers.
Promoting your brand through content marketing also has another advantage. With a bit of luck, your content will start to be linked, giving Google another reason to increase your page's visibility. Obtaining links to websites is still an important part of positioning, without which obtaining good positions can be quite a challenge.
We can of course wait for links to appear on their own, but for most sites this will most likely never happen. For this reason, it is better to be proactive and try to get some links yourself.
Here are some ideas you can use to position your website:
Guest Postings - Find a site that is thematically related to what you offer and ask about the possibility of preparing a substantive article or helpful report. In exchange for the content, the publisher can place a link to your site in the bio.
Sponsored links - many portals offer the possibility of purchasing a sponsored article. Such an article will help promote your products or services, and will also build the link profile of your site.
Sponsorship - Sponsoring a football team, book club or event in the region gives you the opportunity to present your brand to the local community. A backlink from your site can be considered a bonus in such cases.
Local Ads - Some local portals allow you to add a link in the content of the ad. You can use such a portal both to gain new customers and to gain another link to your page.
Working with suppliers or business partners – No business operates in a vacuum. You probably have your own suppliers or you supply products to contractors. These contacts can be used to gain a few more links to your website.
In link building, you should avoid one thing. Mass buying of links of unknown origin - these days they rarely help, and can lower the site's rating.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
How much does it cost to position a website in Google?
Most small entrepreneurs first try to promote their business line database on their own . This is not a bad solution, although it can be accompanied by numerous failures.
It would seem that the costs associated with positioning a website yourself will be lower than in the case of entrusting this task to an agency or freelancer. However, the calculations do not take into account the time that must be put into it and the cost of incorrect or delayed decisions. Often, the liquidation of the damage caused by improper positioning absorbs a significant part of the money that could be successfully spent on advertising on the web.
So if you decide to position your website on Google yourself, you need to take into account the expenses related to the following areas.
SEO Tools
Using professional SEO analysis tools like Ahrefs, SEMrush, Moz, or Screaming Frog can be expensive. You can also use free alternatives, but they don’t provide as much information as their paid counterparts.
Courses and training
Improving your site's position on your own requires solid knowledge, which can be acquired through online courses, e-books, or training. The costs of such courses can range from a few dozen to a few hundred złoty.
Creating content for the website
Writing content yourself is time-consuming, but it won't hurt your budget. If you hire a copywriter, you should expect to pay from a dozen to several dozen złoty for 1,000 characters with spaces.
Link building
Building a link profile is an inescapable element of website positioning. You can do it yourself, by contacting the owners of other websites, or by ordering sponsored articles, which can cost from several dozen to several thousand złoty per link, depending on its location.
How much does website positioning cost with KS Agency?
In our agency, the cost of positioning a website is determined individually, taking into account the competitiveness in search results, the technical condition of the website, the quality of the content and the goal that the positioning service is to fulfill. If you want to know the current prices of the service, go to the page: Positioning websites - price list or send a request for a quote.
Website positioning on your own - is it worth it?
Can you position your website yourself? Yes. There is nothing to stop you from doing it yourself. However, when deciding to position your website yourself, you need to bear in mind that this is not a task that can be done once a month. In order to see the effects of positioning your websites, the activities must be carried out regularly and consistently . Only then will it be possible to gain premium positions in the Google search engine.