At Mediapost we tell you what we mean when we talk about relational marketing and how to apply it to your business.
Relationship marketing
It is a strategy that encompasses a series of actions that have a common objective: to win over customers and establish a relationship with them in which they are loyal and also advocate for the brand. Other objectives are to create authority in the market and spread the word about the brand.
The actions carried out in relational marketing are the following:
Build the brand and spread it.
Contact users from different marketing channels.
Create market authority and loyalty.
Have close communication between each user and the ideal customer profile.
Automate marketing with contacts.
Differences between traditional marketing and relational marketing
Traditional marketing is based on attracting customers to buy your products or services, while relationship marketing emphasizes how to treat customers so that they come back.
Therefore, the first one basically hong kong gamblers phone number data focuses on attracting customers just to make a purchase and the second one takes care of the relationship with the customer to generate trust and turn them into a brand advocate.
What is relationship marketing for?
This type of marketing is not just focused on helping with sales, but is much more. More than getting loyal customers, it focuses on creating a group of fans, but to do so you have to offer them something that other brands don't offer.
This is a strategy that aims to be long-term and, if possible, progressive. In addition, the strategy has to generate more income. With relational marketing, both the brand and the customers win. The former learns from the audience and the latter get personalized responses where their doubts and problems are resolved.
Importance of relational marketing
Its importance is vital if you want to have a complete strategy and make your clients feel loved, and you can complement it with other online marketing strategies .
If you do not value your relationship with your customers, they may go to the competition, as they will receive closer and more personalized treatment based on their interests and needs.
Many times, the necessary factor for the client to decide to give your product or service a chance is the good relationship and communication that you have offered them.
How to apply?
Relationship marketing is applied in the following ways:
Data analysis : Before taking any action, it is essential to analyze customer data to understand them and know how to relate to them.
Creating ideal customer profiles : In this second step, the company begins to segment its potential customers and design and develop marketing strategies for each segment.
Relational marketing and email marketing : this is one of the most widely used and powerful tools. It is used to congratulate customers on special dates and inform them of relevant products and services, as well as to inform them of the latest promotions, sales and discounts.
Using social media : Social media is a way for brands to get closer to their customers. To do this, it is important to know how to use it to reach your audience and attract new customers.
Evaluating the results : When implementing a relationship marketing strategy, you need to do ongoing evaluation to see how it works and whether it is successful. Analytics tools are great for doing this evaluation, but surveys and questions to customers are also useful.
At Mediapost we focus on creating relational marketing strategies to increase sales for brands, service companies and retailers. We sell more and better through commercial and marketing campaigns that nurture the relationship between brands and their customers. If you have any questions, please contact us .
