What are the most in-demand professions in digital marketing in 2023?
Posted: Wed Dec 11, 2024 7:01 am
You've probably heard that digital marketing is the profession with the most future. What not everyone knows is that there are several marketing professions , meaning that this sector is subdivided into multiple professions in which you can specialize.
SEO, SEM, inbound marketing, influencers … All of these words probably sound familiar to you, and they all have one thing in common: they belong to online marketing. In the end, everything is part of a single mechanism that couldn’t work without all the parts working together. That’s why there are so many different professions in high demand in companies.
Today we will talk about the most in-demand professions or positions in a digital marketing agency in 2023. We will tell you about the usefulness of each one, as well as the knowledge and tasks necessary to work.
The digital marketing professions with the most opportunities
The online marketing industry is growing and growing non-stop every year. Did you know that it has an annual growth rate of 9%? That's because companies are investing more and more gambling data china phone number money, knowing that it is already the present and the future. Realize that any company has a strong presence on the web, with websites, newsletters, online stores or social networks.
Of course, not all branches of this sector are the same. There are specialists in communication, markets, data, writing or even psychology . We are in a market in which multiple professionals have a place, so many will be able to fit into the different digital marketing professions.
For example, a journalist might work well as a blogger or digital content creator, while an IT professional might focus on web design or data analysis . An extroverted profile will work well interacting with clients, while an introverted profile will do better with numbers.
Although the entire sector is growing, within the many branches there are some that have more opportunities than others . Therefore, below, we will see which digital marketing positions have the most present and future.
Data Analyst
The first role is that of a digital marketing analyst . What does he or she do? He or she is responsible for collecting, processing, filtering and analysing data related to markets and networks. He or she will be able to select only the necessary data and provide it to those responsible for the sector so that they can develop a correct strategy.
As a curiosity, it is also known as a digital media analyst or online marketing analyst. You will need knowledge of computer tools and a good command of statistics, as well as the ability to filter the data you need and those you don't.
Community manager
The social media CM or social media manager is still in high demand today. He or she is in charge of managing the company's social media, seeking to increase the company's popularity and brand image.
This will be the one in contact with potential clients, answering their questions and creating a community . If you do it well, the audience will be loyal and sales will increase. University or vocational training degrees are not usually required (which is why it is usually the starting point), but you must be patient, know how to handle yourself well on social networks and be available.
Blogger
Being a blogger is one of the first professions in digital marketing, as it has existed since the birth of the Internet. The blogger is in charge of writing content for the company's blog, which has been previously selected by the SEO specialist or content creator. He or she will create articles that attract visitors and readers to a specific topic.
To be a blogger, you need a talent for writing, good spelling and good grammar . It is not necessary to have a degree, although it is certainly helpful. That is why many philologists or journalists have ended up recycling in the online marketing sector. What's more, if you know about SEO, you will gain many points.
SEO, SEM, inbound marketing, influencers … All of these words probably sound familiar to you, and they all have one thing in common: they belong to online marketing. In the end, everything is part of a single mechanism that couldn’t work without all the parts working together. That’s why there are so many different professions in high demand in companies.
Today we will talk about the most in-demand professions or positions in a digital marketing agency in 2023. We will tell you about the usefulness of each one, as well as the knowledge and tasks necessary to work.
The digital marketing professions with the most opportunities
The online marketing industry is growing and growing non-stop every year. Did you know that it has an annual growth rate of 9%? That's because companies are investing more and more gambling data china phone number money, knowing that it is already the present and the future. Realize that any company has a strong presence on the web, with websites, newsletters, online stores or social networks.
Of course, not all branches of this sector are the same. There are specialists in communication, markets, data, writing or even psychology . We are in a market in which multiple professionals have a place, so many will be able to fit into the different digital marketing professions.
For example, a journalist might work well as a blogger or digital content creator, while an IT professional might focus on web design or data analysis . An extroverted profile will work well interacting with clients, while an introverted profile will do better with numbers.
Although the entire sector is growing, within the many branches there are some that have more opportunities than others . Therefore, below, we will see which digital marketing positions have the most present and future.
Data Analyst
The first role is that of a digital marketing analyst . What does he or she do? He or she is responsible for collecting, processing, filtering and analysing data related to markets and networks. He or she will be able to select only the necessary data and provide it to those responsible for the sector so that they can develop a correct strategy.
As a curiosity, it is also known as a digital media analyst or online marketing analyst. You will need knowledge of computer tools and a good command of statistics, as well as the ability to filter the data you need and those you don't.
Community manager
The social media CM or social media manager is still in high demand today. He or she is in charge of managing the company's social media, seeking to increase the company's popularity and brand image.
This will be the one in contact with potential clients, answering their questions and creating a community . If you do it well, the audience will be loyal and sales will increase. University or vocational training degrees are not usually required (which is why it is usually the starting point), but you must be patient, know how to handle yourself well on social networks and be available.
Blogger
Being a blogger is one of the first professions in digital marketing, as it has existed since the birth of the Internet. The blogger is in charge of writing content for the company's blog, which has been previously selected by the SEO specialist or content creator. He or she will create articles that attract visitors and readers to a specific topic.
To be a blogger, you need a talent for writing, good spelling and good grammar . It is not necessary to have a degree, although it is certainly helpful. That is why many philologists or journalists have ended up recycling in the online marketing sector. What's more, if you know about SEO, you will gain many points.