Recommendations for uploading optimized images to your website
Posted: Wed Dec 11, 2024 6:45 am
A picture is worth a thousand words, right? The images on your website speak for themselves. They can be used to show your products, the results of your service, explain processes or simply accompany your blog articles.
In addition, they provide a design and visual quality, which will make your website much more attractive to the user, becoming an essential resource to keep the attention of your visitors and get them to become potential customers.
In order to take advantage of each of the benefits that their use provides us, we have to prepare the images for the web. To do this, we must take into account a series of issues. In fact, not preparing images for the web, or taking care of the weight of a photograph can cause the 99 acres database performance of the website to be affected. How? Very simple: the loading speed of a website is a very relevant factor in many aspects: for organic positioning, to ensure that our visitors have a good experience with our website and navigate through it, and even to avoid wasting budget on advertising investment.
For all these reasons, we are going to give you a series of recommendations to keep in mind when uploading images to your website.
The format
One of the main keys to preparing images for the web has to do with the format. We can identify three image formats that stand out in web use: PNG, JPG and GIF. Each one fulfills a different function.
PNG : This is the format used for logos, icons and images without a background (with a transparent background). They are a little heavier than JPG, but when designing a website they are necessary for some functionalities.
JPG : This is the format par excellence for compressing images. With this format you can get very low weight images without losing quality. We recommend using JPG for all those images that are not logos or icons, such as banners or images to accompany the content of your blog.
GIF : This is a format for animations, as it uses a sequence of several images that are played at the speed we have chosen. It usually loses a lot of quality when compressed.
The resolution
The resolution of an image is measured in pixels per inch (ppi). The higher the ppi number, the higher the quality of the image, but the heavier the photograph or image will be.
The recommended resolution for images used on the web should be between 72 ppi and 150 ppi . You can check the actual resolution of your images in their details tab (right-click > properties > details) or by using Photoshop.
In addition, they provide a design and visual quality, which will make your website much more attractive to the user, becoming an essential resource to keep the attention of your visitors and get them to become potential customers.
In order to take advantage of each of the benefits that their use provides us, we have to prepare the images for the web. To do this, we must take into account a series of issues. In fact, not preparing images for the web, or taking care of the weight of a photograph can cause the 99 acres database performance of the website to be affected. How? Very simple: the loading speed of a website is a very relevant factor in many aspects: for organic positioning, to ensure that our visitors have a good experience with our website and navigate through it, and even to avoid wasting budget on advertising investment.
For all these reasons, we are going to give you a series of recommendations to keep in mind when uploading images to your website.
The format
One of the main keys to preparing images for the web has to do with the format. We can identify three image formats that stand out in web use: PNG, JPG and GIF. Each one fulfills a different function.
PNG : This is the format used for logos, icons and images without a background (with a transparent background). They are a little heavier than JPG, but when designing a website they are necessary for some functionalities.
JPG : This is the format par excellence for compressing images. With this format you can get very low weight images without losing quality. We recommend using JPG for all those images that are not logos or icons, such as banners or images to accompany the content of your blog.
GIF : This is a format for animations, as it uses a sequence of several images that are played at the speed we have chosen. It usually loses a lot of quality when compressed.
The resolution
The resolution of an image is measured in pixels per inch (ppi). The higher the ppi number, the higher the quality of the image, but the heavier the photograph or image will be.
The recommended resolution for images used on the web should be between 72 ppi and 150 ppi . You can check the actual resolution of your images in their details tab (right-click > properties > details) or by using Photoshop.