Why is my Google Ads campaign not working?
Posted: Wed Dec 11, 2024 6:28 am
Google makes it very easy for you to open your Ads account and start creating your first campaigns : it gives you a coupon for the first clicks, it offers you a ton of resources so you can learn how to manage your account, you can contact their technical support to ask for help... But it's more than likely that, despite everything, the numbers won't work out for you .
If you've ever wondered: why is my Google Ads campaign not working? Keep reading, because we're going to list the 6 most common mistakes when creating a Google Ads campaign .
My Google Ads campaign isn't working - homepage
1. Landing page not related to the ad
Imagine you're looking for a running shoe model , from a specific brand and in your size. In the results of your search you see an ad that perfectly matches your viber database query; great! You know exactly what you want and in just a few clicks you can complete your purchase. But when you click on it you realise that the ad has directed you to a generic shoe page, and the brand you were looking for isn't even listed there.
This is what is known as a dissonance error , since what the user finds when clicking does not correspond to what the ad promised. It is a more common error than it seems, especially when you create a Google Ads campaign whose objective is to make the most of the keywords with the most searches .
Although it may not seem like it at first ("If the user sees another shoe, it's fine and acceptable..."), this practice is negative for both the searcher and the advertiser. For their part, the searcher gets frustrated for not getting the expected result, and the advertiser spends part of their budget on low-quality clicks. The user experience on the page that Google attributes to them goes from bad to worse. In other words, Google assumes that the ad is of poor quality and clicks on that type of ad will cost you more and more.
2. Setting up your Google Ads campaign
If you've ever managed a Google Ads campaign, you've probably already realized that it's not just about choosing keywords and writing your ads . In fact, one of the first steps that many inexperienced managers don't consider is defining objectives and setting up each campaign based on them.
If you don't want your budget to go up in smoke before you see any results, there are a few other settings you should consider before you activate your campaign:
Location selection : If you have a local business, it wouldn't make sense to target your Google Ads campaigns to the whole of Spain. Also, there are surely some areas where it is more profitable for you to serve. Have you thought about bidding more for them? Or excluding those that are not profitable for you? It is important to implement these changes, but also to do so at the right time, when you already have enough data to make a decision.
Bidding strategy : This depends directly on the goals you have set for your Google Ads campaign. Do you want to get traffic to your website? Or are your campaigns focused on selling products? In any case, Smart Bidding can help you improve your campaign, optimizing it to get more conversions.
Devices : Do you usually browse from your mobile, tablet, or computer? User behavior can vary greatly depending on a variety of factors. For example, in your industry, younger users may be more likely to shop on mobile while older users prefer to shop on desktop. Or perhaps information is searched on a phone and purchased on a computer. Study your customers and create campaigns tailored to their habits and needs. In order to properly track the different devices that users use (multi-device tracking), the tool must be well configured.
If you've ever wondered: why is my Google Ads campaign not working? Keep reading, because we're going to list the 6 most common mistakes when creating a Google Ads campaign .
My Google Ads campaign isn't working - homepage
1. Landing page not related to the ad
Imagine you're looking for a running shoe model , from a specific brand and in your size. In the results of your search you see an ad that perfectly matches your viber database query; great! You know exactly what you want and in just a few clicks you can complete your purchase. But when you click on it you realise that the ad has directed you to a generic shoe page, and the brand you were looking for isn't even listed there.
This is what is known as a dissonance error , since what the user finds when clicking does not correspond to what the ad promised. It is a more common error than it seems, especially when you create a Google Ads campaign whose objective is to make the most of the keywords with the most searches .
Although it may not seem like it at first ("If the user sees another shoe, it's fine and acceptable..."), this practice is negative for both the searcher and the advertiser. For their part, the searcher gets frustrated for not getting the expected result, and the advertiser spends part of their budget on low-quality clicks. The user experience on the page that Google attributes to them goes from bad to worse. In other words, Google assumes that the ad is of poor quality and clicks on that type of ad will cost you more and more.
2. Setting up your Google Ads campaign
If you've ever managed a Google Ads campaign, you've probably already realized that it's not just about choosing keywords and writing your ads . In fact, one of the first steps that many inexperienced managers don't consider is defining objectives and setting up each campaign based on them.
If you don't want your budget to go up in smoke before you see any results, there are a few other settings you should consider before you activate your campaign:
Location selection : If you have a local business, it wouldn't make sense to target your Google Ads campaigns to the whole of Spain. Also, there are surely some areas where it is more profitable for you to serve. Have you thought about bidding more for them? Or excluding those that are not profitable for you? It is important to implement these changes, but also to do so at the right time, when you already have enough data to make a decision.
Bidding strategy : This depends directly on the goals you have set for your Google Ads campaign. Do you want to get traffic to your website? Or are your campaigns focused on selling products? In any case, Smart Bidding can help you improve your campaign, optimizing it to get more conversions.
Devices : Do you usually browse from your mobile, tablet, or computer? User behavior can vary greatly depending on a variety of factors. For example, in your industry, younger users may be more likely to shop on mobile while older users prefer to shop on desktop. Or perhaps information is searched on a phone and purchased on a computer. Study your customers and create campaigns tailored to their habits and needs. In order to properly track the different devices that users use (multi-device tracking), the tool must be well configured.