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Posted: Wed Dec 11, 2024 5:37 am
by sadiksojib127
The Value of User Generated Content The real value of user-generated content lies in its originality, and the statistics bear this out. Two reports in particular highlight the importance of user-generated content for forward-thinking brands. “93% of marketers agree that consumers trust customer-generated content more than brand-generated content. People trust people,” Tintup’s 2021 State of UGC report states. A report by Nosto stated that “79% of people say UGC greatly influences their purchasing decisions” and “Consumers think UGC is 9.


8 times more effective than influencer content when making panama telephone number data purchasing decisions.” Marketers and consumers alike agree that peer influencers are more effective than any other marketing method. Incorporate the authenticity of user-generated content into your marketing strategy to build a trusted relationship with your audience and consumer community. It’s worth noting that user-generated content and sponsored posts are very different things. Sponsorships imply that an action has been taken, and they usually need to be clearly disclosed.

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You may have seen Instagram posts with a hashtag at the top that says the creator is a partner or simply ‘Paid partnership.’ These are usually sponsored, either monetarily or by brands sending them products to showcase on their platform. However, the lines between influencer-generated content and paid user-generated content are blurry. The main differentiating factors are often audience size and where posts are published. The wave of content creators focusing solely on creating content for branded social platforms also illustrates the value and evolution of user-generated content.


Aptly called ‘UGC creators’, these individuals charge fees to showcase a brand’s products without needing the large following of an influencer. Who Creates User-Generated Content? UGC content is created by people who have actually used the product or service and therefore have first-hand experience to share with others. This could be: Social media followers Brand advocates Customers Influencers or bloggers What About UGC Creators? UGC creators produce content that mimics the style of traditional UGC, with an unscripted, almost amateurish production quality.