Facebook Ads Collection, what is it?
Posted: Wed Dec 11, 2024 5:19 am
It is no news that people have increased their social media consumption habits in recent years. According to various studies, 20% of the time spent on social media is spent on Facebook or Instagram.
Taking advantage of this advantage, Facebook has launched Facebook Ads Collection . You've probably seen brand posts on your wall with the subtitle 'advertising' accompanied by images of different products, right? This is 'Ads Collection' , collections of ads where images or videos can be used as a header and include a catalogue of products to highlight at the bottom . It doesn't have to be a complete catalogue, but can be small capsules of featured products.Facebook Ads Collection Pin It
How does Facebook Ads Collection work?
As we have seen, it is nothing more than line database a catalogue of products selected to be displayed in a specific way to a specific audience.
In order to create these advertising albums, it is necessary to have Business Manager . If you do not know what it is, you can read our previous posts.
Once inside this menu, within the Assets section you will see the catalogs.
Creating them is very simple. You just have to choose the type of catalogue (e-commerce, travel, etc.) and link it to an advertising account. Once the catalogue has been created, it is time to add the products. You can add them in different ways, but the easiest is to import a set of products from Merchant Center.
Importing data makes it easy to synchronize your catalog.
There are other alternatives for importing products, one of them being manual upload, adding products to the feed one by one. Also, if the store you are going to import uses platforms such as Shopify, WooCommerce or Magento, the catalog can be created by installing a plugin.
Start advertising
Having a catalogue will allow users who visit your profile to make purchases easily, but it will not give you visibility.
To get it you will have to invest in advertising and launch the Facebook Ads Collection.
Catalog or collection ads are perfect for showing customers the products they have viewed while on a website but have not purchased. This is a highly relevant and effective form of remarketing , as customers see exactly the products they have shown interest in.
For the ads to work perfectly, you must create a Facebook Ads campaign and select the Conversion/Sales objectives from the catalog.
The adset
Once the campaign is done, it's time to create the ad groups.
You can define an adset for each type of audience you want to reach.
Taking advantage of this advantage, Facebook has launched Facebook Ads Collection . You've probably seen brand posts on your wall with the subtitle 'advertising' accompanied by images of different products, right? This is 'Ads Collection' , collections of ads where images or videos can be used as a header and include a catalogue of products to highlight at the bottom . It doesn't have to be a complete catalogue, but can be small capsules of featured products.Facebook Ads Collection Pin It
How does Facebook Ads Collection work?
As we have seen, it is nothing more than line database a catalogue of products selected to be displayed in a specific way to a specific audience.
In order to create these advertising albums, it is necessary to have Business Manager . If you do not know what it is, you can read our previous posts.
Once inside this menu, within the Assets section you will see the catalogs.
Creating them is very simple. You just have to choose the type of catalogue (e-commerce, travel, etc.) and link it to an advertising account. Once the catalogue has been created, it is time to add the products. You can add them in different ways, but the easiest is to import a set of products from Merchant Center.
Importing data makes it easy to synchronize your catalog.
There are other alternatives for importing products, one of them being manual upload, adding products to the feed one by one. Also, if the store you are going to import uses platforms such as Shopify, WooCommerce or Magento, the catalog can be created by installing a plugin.
Start advertising
Having a catalogue will allow users who visit your profile to make purchases easily, but it will not give you visibility.
To get it you will have to invest in advertising and launch the Facebook Ads Collection.
Catalog or collection ads are perfect for showing customers the products they have viewed while on a website but have not purchased. This is a highly relevant and effective form of remarketing , as customers see exactly the products they have shown interest in.
For the ads to work perfectly, you must create a Facebook Ads campaign and select the Conversion/Sales objectives from the catalog.
The adset
Once the campaign is done, it's time to create the ad groups.
You can define an adset for each type of audience you want to reach.