All websites are mobile-friendly.
Posted: Wed Dec 11, 2024 5:07 am
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Make sure that all elements of your website (including images, text, menus, etc.) are optimized using a responsive design. Test your website using a cross-browser testing tool. This the usage of ecuador phone numbers can help a lot in identifying and fixing errors on different devices and operating systems.
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4. CTA above the fold:
The concept of above the fold was not created to describe an Internet page. The term "fold" has been used in newspapers for centuries (hence the term "fold"). In newspapers, the most important headlines and images are usually placed in the top half of the page for easy recognition.
Today the same concept is used to describe what appears immediately on a web page without the need to scroll.
Some experts argue that adding a CTA below the fold may actually get visitors to scroll down and view more of your page’s content. There may be some benefits to adding a CTA below the fold, but nothing beats visibility and directness.
More and more people are interested in adding their main CTA above the fold, where it’s most visible and quickly communicates its message.
According to a study by the Norman Nielsen Group, people view 100 pixels above the fold 102% more than 100 pixels below the fold. Here’s a heatmap the study presents to support the claim:
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The red dots are where people look the most, the yellow dots are where people look the least, and the white dots are where people pay little attention. Clearly, marketers who defend the above-the-fold concept have something to say when it comes to data-driven research.
If you want the most important elements on your page to appear and be clicked on more often, you need to place them above the fold where people pay the most attention.
Things to include above the fold:
By now you should be confident that your above-the-fold content is getting the most views, but the question is what to include above the fold. Should you include a “Buy Now” button and expect it to increase your sales?
The answer may not be so straightforward. Popular websites with reputable products may see more sales if they promote above-the-fold purchases.
For example, MailChimp (probably the most well-known email marketing platform) supports a “Plan Selection” above the fold on the homepage.
Source: MailChimp
Source: MailChimp
While most email marketing platforms encourage sign-ups for free trials or offer more information about features, most business websites find it more appropriate to include a CTA that encourages visitors to enter their funnel as an opportunity to make a sale or learn more about their product.
In a study I did on the homepage elements of leading businesses, I found that the most common CTA types used by these sites were the “more info” type (including Learn more, View now, Find out more, Read more) and the “sample” type (Sign up for free, Download, Start free trial, etc.).
Chanty makes good use of the space above the fold on the front page. I contacted Anastasia Matveyeva, marketing manager of Songs That Sailors Sing When They Work, and asked her to explain the dynamics of their above-the-fold space:
“On our homepage at Chanty.com, we use several design elements to increase site conversions. First, at the top of the homepage, there is a welcome bar that leads to an employee productivity calculator developed by our team. This calculator helps users measure their productivity per hour and per employee, and drives traffic to our website, helping us rank on the first page of Google.”
Next is the “Do more together” section with an email address below it, which suggests signing up and trying our tool for free. The third main homepage element is the Chanty tutorial video. It’s a 3-minute video tutorial that shows you Chanty’s functions like creating conversations, assigning tasks, making calls, and recording voice messages.”
Make sure that all elements of your website (including images, text, menus, etc.) are optimized using a responsive design. Test your website using a cross-browser testing tool. This the usage of ecuador phone numbers can help a lot in identifying and fixing errors on different devices and operating systems.
image2
4. CTA above the fold:
The concept of above the fold was not created to describe an Internet page. The term "fold" has been used in newspapers for centuries (hence the term "fold"). In newspapers, the most important headlines and images are usually placed in the top half of the page for easy recognition.
Today the same concept is used to describe what appears immediately on a web page without the need to scroll.
Some experts argue that adding a CTA below the fold may actually get visitors to scroll down and view more of your page’s content. There may be some benefits to adding a CTA below the fold, but nothing beats visibility and directness.
More and more people are interested in adding their main CTA above the fold, where it’s most visible and quickly communicates its message.
According to a study by the Norman Nielsen Group, people view 100 pixels above the fold 102% more than 100 pixels below the fold. Here’s a heatmap the study presents to support the claim:
image14
The red dots are where people look the most, the yellow dots are where people look the least, and the white dots are where people pay little attention. Clearly, marketers who defend the above-the-fold concept have something to say when it comes to data-driven research.
If you want the most important elements on your page to appear and be clicked on more often, you need to place them above the fold where people pay the most attention.
Things to include above the fold:
By now you should be confident that your above-the-fold content is getting the most views, but the question is what to include above the fold. Should you include a “Buy Now” button and expect it to increase your sales?
The answer may not be so straightforward. Popular websites with reputable products may see more sales if they promote above-the-fold purchases.
For example, MailChimp (probably the most well-known email marketing platform) supports a “Plan Selection” above the fold on the homepage.
Source: MailChimp
Source: MailChimp
While most email marketing platforms encourage sign-ups for free trials or offer more information about features, most business websites find it more appropriate to include a CTA that encourages visitors to enter their funnel as an opportunity to make a sale or learn more about their product.
In a study I did on the homepage elements of leading businesses, I found that the most common CTA types used by these sites were the “more info” type (including Learn more, View now, Find out more, Read more) and the “sample” type (Sign up for free, Download, Start free trial, etc.).
Chanty makes good use of the space above the fold on the front page. I contacted Anastasia Matveyeva, marketing manager of Songs That Sailors Sing When They Work, and asked her to explain the dynamics of their above-the-fold space:
“On our homepage at Chanty.com, we use several design elements to increase site conversions. First, at the top of the homepage, there is a welcome bar that leads to an employee productivity calculator developed by our team. This calculator helps users measure their productivity per hour and per employee, and drives traffic to our website, helping us rank on the first page of Google.”
Next is the “Do more together” section with an email address below it, which suggests signing up and trying our tool for free. The third main homepage element is the Chanty tutorial video. It’s a 3-minute video tutorial that shows you Chanty’s functions like creating conversations, assigning tasks, making calls, and recording voice messages.”