If you are interested in this field, the Degree in Advertising in the Canary Islands and in Madrid from the European University will train you to respond to the world of work.
What is color psychology in advertising?
Color psychology in advertising studies the overseas chinese in usa data perception of colors and how they impact customers and their purchasing decisions. Each shade conveys feelings and messages that can influence brand decisions and how a brand, company, product or service is perceived.
What is the use of color psychology in advertising?
Below we outline the main functions of color psychology in advertising and target audiences.
Emotional association : different ranges of colours have the ability to generate emotions in their viewers. In this regard, advertising uses these colours to create an association between them and the products or services they offer.
Capturing potential customers : some essential advertising tools are based on the use of bright and eye-catching colors that capture the attention of consumers.
Brand building : the colors chosen by a company contribute to the construction of a brand's corporate colors. These colors identify the brand over time and get the consumer to associate a specific color with a company.
Applications of color psychology in advertising
These are the main applications of color psychology in advertising.
Branding : All the branding elements that encompass a brand are the visible parts of it, so the selection of colors is very important for the company.
Online and offline advertising : Colors are used in advertising to direct attention to desired elements and to convey messages and experiences to consumers.
Packaging : Choice of colors in packaging and other products in order to highlight product quality or benefits to influence customer purchasing decisions.
If you are interested in studying psychology or marketing and communication at the European University, you have a wide variety of health sciences courses where you can train in this area of medicine, as well as other options within their marketing courses .
