The Earth All One’s Lifetime.

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They Want A Better Normal.”@marriott Found Travelers Wanted A “better Normal.” A Quote From Mark Twain Inspired Their New Campaign, Says @anniegranat Via @greglevinsky @cmicontent. #cmworldshare On Xbut How Could Marriott Help People Visualize A Better Normal? This Mark Twain Quote Inspired Them:travel Is Fatal To Prejudice, Bigotry, And Narrow-mindedness, And Many Of Our People Need It Sorely On These Accounts. Broad, Wholesome, Charitable Views Of Men And Things Cannot Be Acquired By Vegetating In One Little Corner Of


They Opted To Position Travel As An Antidote To The Difficult Times Of oman phone number material And Planned The Travel Makes Us Campaign.planning The Travel Content Strategynot Long After The Campaign Idea Was Formed – In January – Annie Joined Marriott. The Ad Campaign Was Scheduled To Launch In The Summer.as The New Content Marketing Lead, It Fell To Her And The Content Team To Translate The Travel Makes Us Concept Into Content.they Created The Content Around Three Moments: Audience (Need To Travel), Cultural (Desire To Better The World), And Brand (Champion Of A Bigger And Better World For All).



They Dubbed It The “regenerative Travel” Content Strategy Built On The “essential Desire To Return To Travel To Improve Ourselves, Our Relationships, And Our World.”the Strategy Encompassed Four Travel Storytelling Pillars: Self, Relationships, Community, And World. The Stories Appeared On Marriott’s Owned Editorial And Social Media Channels And Third-party Publishing Partners’ Sites.@marriott’s Regeneration #contentstrategy Was Built Around Three Storytelling Pillars – Self, Relationships, Community, And World, Says @anniegranat Via @greglevinsky @cmicontent. #cmworldshare On Xowned Editorialin Implementing The Regenerative Travel Content Strategy, They Published Content To Help People Learn How To Travel Better On Their Digital Magazine Marriott Bonvoy Traveler.