Social media guide for small businesses
Posted: Tue Dec 10, 2024 9:19 am
What is a Social Media Guide for small businesses? It is a tool that we will share with you so that you know how to manage your company's social networks, no matter how small it is, and that it translates into successful experiences and an increase in your sales.
Who said that SMEs don't sell on social media? The secret is in your digital marketing strategy and the social media vision you give them. Moving away from the traditional, since the most attractive networks will be those that share authentic content, also understanding that it is not just about selling products, but about attracting, converting, closing and delighting, as suggested by the Inbound Marketing methodology .
«INBOUND MARKETING METHODOLOGY
The best way to turn strangers into clients and apostles of your company»
It's about going beyond what you always see on social media , offering alternatives to the people who follow you so that they want to recommend you, both for your content and for your products. Even if your company is small, it is possible for it to grow by following some recommendations.
At Mauna Media we rely on the Inbound Marketing methodology and we have observed how attractive content, together with other actions, empowers companies. This is why we offer you our Marketing Strategy services and we also share this guide with you.
Social Media Guide, 5 steps to success in the digital world
1. Deliver service and quality on your social networks
Communication has long ceased to be unidirectional; people today are able to interact with brands they like and those they don't. This is why we recommend that you use your social media space to offer service, good customer service, timely response to their situations, and quality.
A high quality standard in the product or service you offer gives you a plus, an added value. Directing conversations with your customers towards solving their problems will take you to another gambling data philippine level. At Buffer you can find a complete guide on customer service on social networks. We share it with you here .
2. Focus on the important numbers
We assure you that it is not the number of followers, but the loyalty of the people who follow your brand that is more important than the number. If 1,000 people follow you and 10 recommend you, this is more relevant than 25,000 people following you and no one recommending your products.
Focus on the important numbers – not just the number of sales you receive through social media, but also the number of people visiting your website, engagement rates for individual posts, or even specific types of engagement, such as retweets versus likes. Each piece of data is important information to know what your followers like and what type of content to give them.
Remember that if you have a small or medium-sized business, it is extremely important that you talk to those who follow you.
3. Get to know who follows you
By creating reports that show you what works and what doesn't, you will be able to discover who your followers are and what they like, how your product solves their problems, how it helps them, and in this way you will attract more and more people who are really interested in your brand and what you offer.
Produce regular reports and focus on the data that drives business decisions.
«For example, HIKI , a company with a line of products to minimize sweat, confirmed that their followers are mostly millennials and Gen Zers, so they create content that targets that age group.»
This is what Buffer points out .
4. Give your company personality
The personality of your company depends on its values. The tone with which your company communicates with its potential clients is determined by its personality, by those characteristics that make it different. In this article we will tell you in more depth how to brand your brand and give it that personality that defines your company.
Once you have that personality defined, it is easier to tell stories, relate experiences, offer products and services in an attractive way and even respond to people who chat on your social networks and are interested in your products.
5. Use programming tools
This Social Media Guide also aims to tell you about the tools you can use to manage your networks more effectively and easily. We understand that you may not have much time to fully dedicate yourself to networks, since your functions in the company are different.
This is why we recommend using content scheduling, this way you will be present on social media, regardless of whether you had a busy schedule that day. What you cannot forget is responding to interactions.
You can use Buffer's scheduler, Hootsuite's scheduler, or Facebook Creator.
Social media is, without a doubt, a communication tool that, when applied appropriately, can be very effective in increasing your sales, positioning yourself in the market, making yourself known, among other things. What are you waiting for? If your company is still small, it can be different with this Social Media Guide.
Who said that SMEs don't sell on social media? The secret is in your digital marketing strategy and the social media vision you give them. Moving away from the traditional, since the most attractive networks will be those that share authentic content, also understanding that it is not just about selling products, but about attracting, converting, closing and delighting, as suggested by the Inbound Marketing methodology .
«INBOUND MARKETING METHODOLOGY
The best way to turn strangers into clients and apostles of your company»
It's about going beyond what you always see on social media , offering alternatives to the people who follow you so that they want to recommend you, both for your content and for your products. Even if your company is small, it is possible for it to grow by following some recommendations.
At Mauna Media we rely on the Inbound Marketing methodology and we have observed how attractive content, together with other actions, empowers companies. This is why we offer you our Marketing Strategy services and we also share this guide with you.
Social Media Guide, 5 steps to success in the digital world
1. Deliver service and quality on your social networks
Communication has long ceased to be unidirectional; people today are able to interact with brands they like and those they don't. This is why we recommend that you use your social media space to offer service, good customer service, timely response to their situations, and quality.
A high quality standard in the product or service you offer gives you a plus, an added value. Directing conversations with your customers towards solving their problems will take you to another gambling data philippine level. At Buffer you can find a complete guide on customer service on social networks. We share it with you here .
2. Focus on the important numbers
We assure you that it is not the number of followers, but the loyalty of the people who follow your brand that is more important than the number. If 1,000 people follow you and 10 recommend you, this is more relevant than 25,000 people following you and no one recommending your products.
Focus on the important numbers – not just the number of sales you receive through social media, but also the number of people visiting your website, engagement rates for individual posts, or even specific types of engagement, such as retweets versus likes. Each piece of data is important information to know what your followers like and what type of content to give them.
Remember that if you have a small or medium-sized business, it is extremely important that you talk to those who follow you.
3. Get to know who follows you
By creating reports that show you what works and what doesn't, you will be able to discover who your followers are and what they like, how your product solves their problems, how it helps them, and in this way you will attract more and more people who are really interested in your brand and what you offer.
Produce regular reports and focus on the data that drives business decisions.
«For example, HIKI , a company with a line of products to minimize sweat, confirmed that their followers are mostly millennials and Gen Zers, so they create content that targets that age group.»
This is what Buffer points out .
4. Give your company personality
The personality of your company depends on its values. The tone with which your company communicates with its potential clients is determined by its personality, by those characteristics that make it different. In this article we will tell you in more depth how to brand your brand and give it that personality that defines your company.
Once you have that personality defined, it is easier to tell stories, relate experiences, offer products and services in an attractive way and even respond to people who chat on your social networks and are interested in your products.
5. Use programming tools
This Social Media Guide also aims to tell you about the tools you can use to manage your networks more effectively and easily. We understand that you may not have much time to fully dedicate yourself to networks, since your functions in the company are different.
This is why we recommend using content scheduling, this way you will be present on social media, regardless of whether you had a busy schedule that day. What you cannot forget is responding to interactions.
You can use Buffer's scheduler, Hootsuite's scheduler, or Facebook Creator.
Social media is, without a doubt, a communication tool that, when applied appropriately, can be very effective in increasing your sales, positioning yourself in the market, making yourself known, among other things. What are you waiting for? If your company is still small, it can be different with this Social Media Guide.