Difference between target audience and buyer persona
Posted: Tue Dec 10, 2024 8:55 am
An essential step in any content marketing strategy is to know who you are targeting and to precisely define the target audience you want to reach. This is essential for mapping out your strategy and formulating your message; it will also provide you with the basis for choosing distribution channels and even the format, style, tone and topic of your content.
Target audience is defined as a group of people who list of telegram users in new zealand want or need our product or service. Companies do not usually have a single target audience, as they usually target several types of customers.
The buyer persona is an advanced profile, a semi-fictional archetype that represents the company's ideal customer and their behavior. It is a fictional character with a complete biography, which helps you better understand your customers and prospects, and focus your efforts on creating a content marketing strategy geared toward their needs and concerns.
Depending on the sector, companies can have as many buyer personas as there are types of clients. From one to twenty. At BCM Marketing we recommend starting with between one and three buyer personas , the most representative ones, to focus on creating content for them first. Later we will develop more if necessary.
In addition, it is advisable to review buyer personas periodically.
Each buyer persona has specific expectations that your content needs to specifically address. If you know these, your content marketing strategy can focus on creating only the content that your customers and future customers want. That means you're less likely to waste your time and effort on something that won't yield any results.
Target audience is defined as a group of people who list of telegram users in new zealand want or need our product or service. Companies do not usually have a single target audience, as they usually target several types of customers.
The buyer persona is an advanced profile, a semi-fictional archetype that represents the company's ideal customer and their behavior. It is a fictional character with a complete biography, which helps you better understand your customers and prospects, and focus your efforts on creating a content marketing strategy geared toward their needs and concerns.
Depending on the sector, companies can have as many buyer personas as there are types of clients. From one to twenty. At BCM Marketing we recommend starting with between one and three buyer personas , the most representative ones, to focus on creating content for them first. Later we will develop more if necessary.
In addition, it is advisable to review buyer personas periodically.
Each buyer persona has specific expectations that your content needs to specifically address. If you know these, your content marketing strategy can focus on creating only the content that your customers and future customers want. That means you're less likely to waste your time and effort on something that won't yield any results.