Black friday 2021: 9 actions to prepare your marketing strategy
Posted: Tue Dec 10, 2024 8:49 am
Black Friday 2021 is next Friday, November 26, and planning for activities to be carried out within the digital marketing strategy should begin now.
The last quarter of the year is undoubtedly a busy one in terms of commerce. Since the arrival of Halloween, thousands of people in the United States, Latin America and even Europe are on the lookout for sales, promotions and good prices on the so-called Black Days, made up of Black Friday which will be celebrated on November 26 and Thanksgiving which is celebrated one day earlier, on the 25th.
Black Friday 2021 will be the day when retailers will offer special discounts on all their merchandise.
As such, it is celebrated the day after Thanksgiving, the fourth Friday of November, and has its origins in the United States, although today this commercial formula has spread to different countries in Latin America and Europe.
Black Friday 2021 for marketers
Marketing professionals should definitely prepare their campaigns in advance. It is also a great opportunity for entrepreneurs to let their creativity fly and take advantage of the occasion to make promotions, sales and offers that attract more customers.
These are some of the actions you can take:
All actions should be gambling data malaysia focused on showing sales , think about all the discounts you can make, how much is the least you can charge for certain products and establish the discount percentage you will manage with these two days. Remember that the date itself, that is, November 25 and 26, should have sales but you should announce them days before.
Offer your biggest discount. Once you are clear and have identified what your biggest possible discount is, offer it. This strategy will help you attract and retain new customers.
Use percentages that are easy to calculate. If you are going to express the discount as a percentage, make sure it is easy to calculate so that people do not lose interest in your discounts and products by doing the math. Convert percentage figures to whole numbers.
Take advantage of the color black, add the color black to your color palette, take advantage of “black” and dress your advertisements and graphics in black and create a balance between the colors of your brand and the presence of black.
Use keywords in your copy and graphics. Here is a list of words: free, savings, sales, discounts, promotion, promos, Black Friday, solution, gift, now, contest, secrets, enjoy, take advantage of, discover, more, for a month free, easy, exclusive, guaranteed, original, incredible, and the percentage symbol (%).
Make the most of social media, use as many tools as social media gives you to make your discounts and Black Friday 2021 deals visible. On Instagram, use the tags: #BlackFriday #BlackFriday2021 #Thanksgiving #free #deals #sale, use stories, take advantage of doing surveys, don't leave aside Reels and Tik Tok, remember that the most attractive content is audiovisual, these statistics confirm it , people want to know about your sales through videos.
Sensitize people through their emotions. Many purchases made during Black Friday or Thanksgiving are intended for Christmas gifts, so you can touch their emotions by saying that they will be the “ideal” gifts and with “better” prices for their loved ones. Keep in mind that there are also many purchases to cover personal desires and needs, so you can appeal to the “you deserve it” or “fulfill your dreams now or never.”
Use email marketing, this is perhaps one of the best tools to start early by informing (all the clients in your database) about the discounts you are going to offer on this date. Use the key words in the subject, reveal the discounts, and send special discounts to your most loyal customers.
The competition will be tough, so don't limit yourself with your creativity. Many companies will be in the running for this event, taking advantage of the fact that people recognize the date as an opportunity to find discounts. Originality will make you stand out. Go for creative campaigns that connect through emotion and draw people's attention.
Don't raise your prices before Black Friday
Remember that an educated customer is a customer willing to pay. Every good brand has values that make it stand out from the rest, and ethics cannot be missing in this delicate process, such as the expected discounts, throughout the year, for your products or services.
Many companies decide to raise their prices before Black Friday and this is a serious mistake, you lose credibility, people stop trusting you and your sales and you throw away all the effort made by creatives and marketing professionals by designing a campaign that will ultimately not be successful. Black Friday 2021 is a special date for great deals, don't waste this opportunity.
Statistics for Black Friday 2021
We share some Black Friday statistics from Oberlo , so you can make the best decisions.
E-commerce in Spain generates around 1.6 billion euros during the Black Friday campaign.
Each Spaniard spends an average of €127 on Black Friday.
Black Friday accounts for 23% of the total Christmas spending budget of Spaniards.
In the United States, it represents 30% of annual turnover. This is why this period is known as the golden quarter , since this last quarter of the year can turn around any company's accounting, thanks to the confluence of events such as Halloween, Black Friday, Cyber Monday, Christmas and New Year's.
E-commerce sales are skyrocketing, with Deloitte estimating that 2021 could see a 35% growth in online sales compared to last year. While in previous years many people took advantage of the Black Friday weekend to go shopping, this year more people will choose to shop from home.
In Latin American countries like Mexico, spending per person is estimated at 279 US dollars (approximately 235 euros at the current exchange rate). And in Chile —the second largest Latin American country after Mexico— each consumer will spend 247 US dollars on the purchase of incredible new products during Black Friday (209 euros at the current exchange rate).
Now that you have the tools for a successful Black Friday 2021 campaign, don't hesitate to put them into practice and tell us how it went. Your experience is necessary so that others can also achieve their goals.
The last quarter of the year is undoubtedly a busy one in terms of commerce. Since the arrival of Halloween, thousands of people in the United States, Latin America and even Europe are on the lookout for sales, promotions and good prices on the so-called Black Days, made up of Black Friday which will be celebrated on November 26 and Thanksgiving which is celebrated one day earlier, on the 25th.
Black Friday 2021 will be the day when retailers will offer special discounts on all their merchandise.
As such, it is celebrated the day after Thanksgiving, the fourth Friday of November, and has its origins in the United States, although today this commercial formula has spread to different countries in Latin America and Europe.
Black Friday 2021 for marketers
Marketing professionals should definitely prepare their campaigns in advance. It is also a great opportunity for entrepreneurs to let their creativity fly and take advantage of the occasion to make promotions, sales and offers that attract more customers.
These are some of the actions you can take:
All actions should be gambling data malaysia focused on showing sales , think about all the discounts you can make, how much is the least you can charge for certain products and establish the discount percentage you will manage with these two days. Remember that the date itself, that is, November 25 and 26, should have sales but you should announce them days before.
Offer your biggest discount. Once you are clear and have identified what your biggest possible discount is, offer it. This strategy will help you attract and retain new customers.
Use percentages that are easy to calculate. If you are going to express the discount as a percentage, make sure it is easy to calculate so that people do not lose interest in your discounts and products by doing the math. Convert percentage figures to whole numbers.
Take advantage of the color black, add the color black to your color palette, take advantage of “black” and dress your advertisements and graphics in black and create a balance between the colors of your brand and the presence of black.
Use keywords in your copy and graphics. Here is a list of words: free, savings, sales, discounts, promotion, promos, Black Friday, solution, gift, now, contest, secrets, enjoy, take advantage of, discover, more, for a month free, easy, exclusive, guaranteed, original, incredible, and the percentage symbol (%).
Make the most of social media, use as many tools as social media gives you to make your discounts and Black Friday 2021 deals visible. On Instagram, use the tags: #BlackFriday #BlackFriday2021 #Thanksgiving #free #deals #sale, use stories, take advantage of doing surveys, don't leave aside Reels and Tik Tok, remember that the most attractive content is audiovisual, these statistics confirm it , people want to know about your sales through videos.
Sensitize people through their emotions. Many purchases made during Black Friday or Thanksgiving are intended for Christmas gifts, so you can touch their emotions by saying that they will be the “ideal” gifts and with “better” prices for their loved ones. Keep in mind that there are also many purchases to cover personal desires and needs, so you can appeal to the “you deserve it” or “fulfill your dreams now or never.”
Use email marketing, this is perhaps one of the best tools to start early by informing (all the clients in your database) about the discounts you are going to offer on this date. Use the key words in the subject, reveal the discounts, and send special discounts to your most loyal customers.
The competition will be tough, so don't limit yourself with your creativity. Many companies will be in the running for this event, taking advantage of the fact that people recognize the date as an opportunity to find discounts. Originality will make you stand out. Go for creative campaigns that connect through emotion and draw people's attention.
Don't raise your prices before Black Friday
Remember that an educated customer is a customer willing to pay. Every good brand has values that make it stand out from the rest, and ethics cannot be missing in this delicate process, such as the expected discounts, throughout the year, for your products or services.
Many companies decide to raise their prices before Black Friday and this is a serious mistake, you lose credibility, people stop trusting you and your sales and you throw away all the effort made by creatives and marketing professionals by designing a campaign that will ultimately not be successful. Black Friday 2021 is a special date for great deals, don't waste this opportunity.
Statistics for Black Friday 2021
We share some Black Friday statistics from Oberlo , so you can make the best decisions.
E-commerce in Spain generates around 1.6 billion euros during the Black Friday campaign.
Each Spaniard spends an average of €127 on Black Friday.
Black Friday accounts for 23% of the total Christmas spending budget of Spaniards.
In the United States, it represents 30% of annual turnover. This is why this period is known as the golden quarter , since this last quarter of the year can turn around any company's accounting, thanks to the confluence of events such as Halloween, Black Friday, Cyber Monday, Christmas and New Year's.
E-commerce sales are skyrocketing, with Deloitte estimating that 2021 could see a 35% growth in online sales compared to last year. While in previous years many people took advantage of the Black Friday weekend to go shopping, this year more people will choose to shop from home.
In Latin American countries like Mexico, spending per person is estimated at 279 US dollars (approximately 235 euros at the current exchange rate). And in Chile —the second largest Latin American country after Mexico— each consumer will spend 247 US dollars on the purchase of incredible new products during Black Friday (209 euros at the current exchange rate).
Now that you have the tools for a successful Black Friday 2021 campaign, don't hesitate to put them into practice and tell us how it went. Your experience is necessary so that others can also achieve their goals.