Only collect the data absolutely necessary for your advertising and marketing objectives
Posted: Wed May 21, 2025 4:07 am
Explicit Consent for First-Party Data:
Principle: For any personal data you collect directly (e.g., email address, phone number), explicit, informed consent is mandatory.
Bangladesh Context (2025): The draft Personal Data Protection Ordinance, 2025 (PDPO), and the Digital Security Act (DSA), 2018, emphasize consent for processing personal data. While the PDPO is still in draft stages, smart marketers should already be aligning with global best practices:
Clear Language: Consent requests must be in plain, understandable language.
Granular Options: If possible, offer users granular control over what type of communications they receive.
Record Keeping: Maintain clear records of consent.
Action: When your bot asks for an email for a lead magnet, include a spain telegram mobile phone number list checkbox or clear statement like, "By providing your email, you agree to receive marketing communications from us. You can unsubscribe anytime."
Data Minimization:
Action: Avoid collecting sensitive personal information unless strictly necessary and with heightened consent protocols.
Secure Data Handling:
Principle: All collected user data, whether it's behavioral or explicit, must be stored and processed securely.
Action: Use reputable bot platforms and CRM systems with strong security features. Implement access controls for internal teams.
Easy Opt-Out Mechanisms:
Principle: Users must have an easy way to opt out of marketing communications or delete their data.
Action: Include "Stop" or "Unsubscribe" commands in your bot. Provide clear instructions in your privacy policy on how users can request data deletion.
Compliance with Legal Frameworks:
Principle: Stay updated on evolving data privacy and digital security laws in Bangladesh.
Action: Regularly review your data handling practices against the latest legal requirements. Consult with legal experts familiar with Bangladeshi and international data protection laws to ensure full compliance. This proactive approach safeguards your brand and reputation.
Principle: For any personal data you collect directly (e.g., email address, phone number), explicit, informed consent is mandatory.
Bangladesh Context (2025): The draft Personal Data Protection Ordinance, 2025 (PDPO), and the Digital Security Act (DSA), 2018, emphasize consent for processing personal data. While the PDPO is still in draft stages, smart marketers should already be aligning with global best practices:
Clear Language: Consent requests must be in plain, understandable language.
Granular Options: If possible, offer users granular control over what type of communications they receive.
Record Keeping: Maintain clear records of consent.
Action: When your bot asks for an email for a lead magnet, include a spain telegram mobile phone number list checkbox or clear statement like, "By providing your email, you agree to receive marketing communications from us. You can unsubscribe anytime."
Data Minimization:
Action: Avoid collecting sensitive personal information unless strictly necessary and with heightened consent protocols.
Secure Data Handling:
Principle: All collected user data, whether it's behavioral or explicit, must be stored and processed securely.
Action: Use reputable bot platforms and CRM systems with strong security features. Implement access controls for internal teams.
Easy Opt-Out Mechanisms:
Principle: Users must have an easy way to opt out of marketing communications or delete their data.
Action: Include "Stop" or "Unsubscribe" commands in your bot. Provide clear instructions in your privacy policy on how users can request data deletion.
Compliance with Legal Frameworks:
Principle: Stay updated on evolving data privacy and digital security laws in Bangladesh.
Action: Regularly review your data handling practices against the latest legal requirements. Consult with legal experts familiar with Bangladeshi and international data protection laws to ensure full compliance. This proactive approach safeguards your brand and reputation.