While you may already know
Posted: Wed Apr 23, 2025 5:08 am
Test, test, test
Like any new marketing campaign or channel, you’re going to need to test everything before finding your sweet spot. It’s unlikely that automated email marketing isn’t going to work for your business, but you’ll have to work to find the right messaging and scoring to effectively move leads down the funnel or convert. Some easy testing tips:
Write a lot of copy; and a lot of different copy. Instead of having 3 variations kuwait phone number lead on “buy now!” try to have variations that encourage different actions or look at the value proposition from diverse angles.
Design. You should be able to A/B email layouts to find out if longer-form works, plain-text vs. HTML, CTAs above the fold, or basic navigation at the top of your emails.
Repurpose content; if you saw great engagement with a particular blog post, whitepaper, product line, or promotion, place that into your automated email funnel. You can test new versions against what was sent previously.
that requesting a demo is a qualifying action, maybe a case study isn’t. Or a whitepaper is more of a branding effort than you first believe. Be flexible and communicate with your sales team to figure out the best way to score your leads.
Like any new marketing campaign or channel, you’re going to need to test everything before finding your sweet spot. It’s unlikely that automated email marketing isn’t going to work for your business, but you’ll have to work to find the right messaging and scoring to effectively move leads down the funnel or convert. Some easy testing tips:
Write a lot of copy; and a lot of different copy. Instead of having 3 variations kuwait phone number lead on “buy now!” try to have variations that encourage different actions or look at the value proposition from diverse angles.
Design. You should be able to A/B email layouts to find out if longer-form works, plain-text vs. HTML, CTAs above the fold, or basic navigation at the top of your emails.
Repurpose content; if you saw great engagement with a particular blog post, whitepaper, product line, or promotion, place that into your automated email funnel. You can test new versions against what was sent previously.
that requesting a demo is a qualifying action, maybe a case study isn’t. Or a whitepaper is more of a branding effort than you first believe. Be flexible and communicate with your sales team to figure out the best way to score your leads.