How to set up your local Facebook ads

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If you’re a local business owner or operator, you most likely have a million kenya phone number leadthings to worry about and learning how to run effective Facebook ads may not be too high on that list. Why? Because folks who attempt to run ads in Facebook’s Business Manager are often overwhelmed by the number of options and the surprising complexity of the platform. However, there is a Facebook ad campaign type that specifically allows local businesses to run ads in their general area, and rather easily. Previously labelled “local awareness,” the “store traffic” campaign objective in Facebook Ads Manager can attract ideal customers to your business, increase local brand awareness, and help you meet your sales targets.
examples of facebook local awareness ads
In this post I will be discussing how to:

Set up Facebook ads with the “store traffic” (formerly known as the “local awareness”) objective.
Create ad variations to identify what attracts your local customers.
Optimize your Facebook local ad campaigns by using metrics and budget settings.

To advertise on Facebook, you’ll need to choose your objective, set up your campaign, selecct your budget optimization method, configure your Ad Set, define your targeting and parameters, and choose placements; so let’s walk through those steps for local ads.