How to Create a Google Ads Campaign in 7 Steps
Posted: Wed Apr 23, 2025 4:03 am
Google Ads is one of the most important advertising tools worldwide, as more than 90% of searches worldwide are conducted through Google.
An optimal campaign assumes that it can appear on the first page when you search for the terms you bid on, yielding 90% of clicks , while only 4.8% occur on the second page.
That's why ranking high is so important , as it ensures increased traffic to your website, greater brand visibility, and therefore, a potential increase in sales and/or conversions.
Here you'll learn how to create your first campaigns in just 7 steps:
Define your previous objective
While Google Ads campaigns are very gambling data iran versatile, it's essential to define what you want to achieve. And, based on this, choose the type of advertising that will help you achieve it.
Type of Campaigns you can carry out:
For the Search Network: Intended to obtain leads or potential clients.
For the Display Network: It has a branding objective, you need images, and in this case, you appear on websites associated with Google and not in Google search results.
Search with Display selection: This is a mix of the two previous ones.
Shopping: These Google Ads campaigns are primarily intended to generate conversion and traffic for e-commerce stores.
Video: If you are looking to advertise on YouTube.
App Campaign: Aimed at publishing or downloading your app.
Remarketing Campaigns: Show your ads to users who have visited your website or shown interest in your products, but haven't purchased them.
Gmail Campaigns: Here you can run ad campaigns on Gmail.
Related content: The Role and Importance of Digital Marketing Agencies (2025)
Research your keywords
It's extremely important to carefully select keywords that trigger your ads. To do this, making a list of the ones you feel are related to your product or service is essential. It can be one word, more than one, or a phrase. If you need help defining them, you can use the Google Ads Keyword Planner or Google Trends to review search trends.
Determine your budget
How much you're going to invest is one of the hardest aspects to decide. Regardless of the amount, consider that the budget should cover what you're planning, i.e., whether it's a campaign only in specific communities or across all of Chile, whether it'll cover the length of time you'll be running it, what type of competition you have, among other factors.
An optimal campaign assumes that it can appear on the first page when you search for the terms you bid on, yielding 90% of clicks , while only 4.8% occur on the second page.
That's why ranking high is so important , as it ensures increased traffic to your website, greater brand visibility, and therefore, a potential increase in sales and/or conversions.
Here you'll learn how to create your first campaigns in just 7 steps:
Define your previous objective
While Google Ads campaigns are very gambling data iran versatile, it's essential to define what you want to achieve. And, based on this, choose the type of advertising that will help you achieve it.
Type of Campaigns you can carry out:
For the Search Network: Intended to obtain leads or potential clients.
For the Display Network: It has a branding objective, you need images, and in this case, you appear on websites associated with Google and not in Google search results.
Search with Display selection: This is a mix of the two previous ones.
Shopping: These Google Ads campaigns are primarily intended to generate conversion and traffic for e-commerce stores.
Video: If you are looking to advertise on YouTube.
App Campaign: Aimed at publishing or downloading your app.
Remarketing Campaigns: Show your ads to users who have visited your website or shown interest in your products, but haven't purchased them.
Gmail Campaigns: Here you can run ad campaigns on Gmail.
Related content: The Role and Importance of Digital Marketing Agencies (2025)
Research your keywords
It's extremely important to carefully select keywords that trigger your ads. To do this, making a list of the ones you feel are related to your product or service is essential. It can be one word, more than one, or a phrase. If you need help defining them, you can use the Google Ads Keyword Planner or Google Trends to review search trends.
Determine your budget
How much you're going to invest is one of the hardest aspects to decide. Regardless of the amount, consider that the budget should cover what you're planning, i.e., whether it's a campaign only in specific communities or across all of Chile, whether it'll cover the length of time you'll be running it, what type of competition you have, among other factors.