60% of businesses don’t know their site’s cart abandonment rate.

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1. On average, those who are online abandon their shopping cart before completing their purchase.
On average, about 7 out of 10 people abandon their online shopping carts before completing a purchase.
This means that for every 10 potential customers who add items to their cart , only 3 are likely to complete the purchase.

As an online store owner, you are tasked with improving these numbers. However, it is important to remember that even small improvements can lead to big gains. We will discuss this later in this guide.

Many ecommerce platforms do not include a built-in cart abandonment tracker. While there is a formula you can use to calculate cart abandonment, it is a time-consuming process and the numbers change constantly as your online store operates 24/7.

That’s why we recommend using Google Analytics to track cart abandonment statistics. It’s a powerful and free tool that can provide valuable insights into your store’s performance.

If you use WordPress, connecting your online store to Google Analytics is even easier with MonsterInsights. This plugin can help you track conversions on WooCommerce and even show the number of abandoned payments.

Additional ecommerce reports in MonsterInsights
For more information, check out our MonsterInsights review .

3. Of all industries, luxury and jewelry has the highest percentage of shoppers leaving items in their online vietnam telemarketing data carts (80%), while pet and veterinary services has the lowest (56%).
The high churn rate in the luxury and jewelry industry is not surprising. Shoppers are often hesitant to invest a large sum of money without seeing the product in person.

On the other hand, pet owners seem more assertive when it comes to their furry friends. The lower abandonment rate in the pet care industry may be due to the fact that people are negotiating for a loved one, which leads to fewer doubts and quicker decisions.

Just as luxury shoppers need more reassurance and pet owners are driven by emotion, each industry has its own unique needs.