Influence marketing: what strategy in btob?

[kolikhatun0022]

At the Emarketing Paris 2023 trade show , La Brigade Du Web gave a conference on BtoB influence. This collective of content creators, of which I am a member, spoke on this topic to raise awareness of BtoB influence uses. On the agenda: How do companies integrate professional social networks (especially LinkedIn and Twitter) into their strategy? What are the specificities of BtoB influencer profiles? What types of partnerships should be favored? What communication operations have been set up to boost a magazine, event or guide? And finally, how can we measure the performance of the results?

3 best practices to remember for working spam database with BtoB content creators
Following this speech, I published a short summary on LinkedIn with 3 good practices to remember.

1. Focus on the right content creator profiles.
2. Take advantage of the potential of the platforms’ features.
3. Attract attention by broadcasting impactful messages.



Explanations in the post below.



Replay of the La Brigade Du Web conference
You couldn't be at the show? I'll give you the replay of the conference that took place on 30/03 at 2 p.m. in Paris - Porte de Versailles.

An exchange moderated by: Annie Abela, Journalist & Founder of La Brigade Du Web and Céline Beckrich, member of La Brigade Du Web, content creator.
With the interventions of Jonathan Chan, Delphine Foviaux, Emilie Marquois and Fabrice Frossard, content creators and member of La Brigade du Web.
But also company managers with whom we work, Sophie Dobel, Director of brand and btob commercial communication at La Poste Solutions Business, Nicolas Proust, Digital Marketing & Social Media Country, Oracle or Fabio Gauthier, Head of Influence Pole at VivaTech.