The one-hour content plan
Posted: Tue Apr 22, 2025 9:12 am
Anyone who runs a blog has certainly encountered the difficulty of identifying the right topics to cover, has chased trends and encountered problems in defining a strategy.
An effective and structured response to these issues is essential to building a successful blog whose ultimate goal is to build an active and loyal fan base and generate income .
Defining a strategy for a blog may seem complex and confusing at times. The basis is knowledge of marketing and psychology. Meera Kothand comes to our aid with “ The one hour content plan ”, a book in which she presents the knowledge and techniques needed to create an effective content strategy for an entire year in just 60 minutes.
But what is meant by content strategy ?
Demian Farnworth defines it as
“the functional plan for building an audience, through country email list the publication, maintenance and dissemination of frequent and valuable content, which educates, entertains and inspires readers so as to take them from strangers to fans and from fans to consumers.”
There are several steps that can make managing a blog a real job:
identify niche and purpose
define the target audience
follow methodologies for creating content
define the tone of voice of our blog
An effective and structured response to these issues is essential to building a successful blog whose ultimate goal is to build an active and loyal fan base and generate income .
Defining a strategy for a blog may seem complex and confusing at times. The basis is knowledge of marketing and psychology. Meera Kothand comes to our aid with “ The one hour content plan ”, a book in which she presents the knowledge and techniques needed to create an effective content strategy for an entire year in just 60 minutes.
But what is meant by content strategy ?
Demian Farnworth defines it as
“the functional plan for building an audience, through country email list the publication, maintenance and dissemination of frequent and valuable content, which educates, entertains and inspires readers so as to take them from strangers to fans and from fans to consumers.”
There are several steps that can make managing a blog a real job:
identify niche and purpose
define the target audience
follow methodologies for creating content
define the tone of voice of our blog