Minimize unnecessary form fields?

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I tell my clients to track the number of clicks it takes users to sign up or make a purchase and find ways to reduce that number.

Depending on the purpose of your landing page, this could be a one-click checkout or anything else that streamlines the conversion process .


Next, I recommend thinking about the lead capture form on your landing page. The harder it is to fill out, the fewer conversions you will have.

Now, the average number of form fields on a landing page is 5, and many experts recommend using only 3 or 4. But in my experience, reducing the number of fields is not always the best approach. But in my experience, reducing the number of fields is not always the best approach.

For example, even the least motivated visitors who are not very interested in your product may be willing to fill out a very short form. This will result in more conversions, but you may get better quality leads by using a longer, more detailed form.

Additionally, fewer form fields will provide you with less information, depriving you of valuable insights about your users.

So, aim to design a form that balances ease of conversion with quality of information.

Acquisition of partial entries

No matter how simple your landing page is, there will always be users who start filling out a form and canada telemarketing data then give up. Usually, they simply lose the information they entered.

The average form abandonment rate is 68%, so a lot of information is being lost.

The best WordPress form plugins offer smart tools to combat form abandonment, like WPForms’ Form Abandonment addon , which lets you catch partial submissions.

This means that the plugin will collect all the information entered into a form as it is typed, even if the user does not submit the form.

Capturing Abandoned Form Entries in WPForms
You can use the partial information you gain to follow up on these prospects, for example by setting up automatic emails to capture their attention.