How much to invest in Marketing?
Posted: Tue Apr 22, 2025 6:41 am
This is a question that crosses the minds of 4 out of 5 contacts who approach us. Although it is a common question, many people do not know how or where to start planning their marketing budget. If this is your case, today is your lucky day and we are going to help you find the answer to this question with some important tips!
Marketing Plan
First, you need to keep in mind what you want gambling data thailand to achieve, visualizing the efforts and inputs needed to achieve it. One tool that will give you this systemic vision is the Marketing Plan. With it, you can set a goal and list the possible actions to achieve it, distributing specific budgets for all estimated costs.
Types of investments
There are two types of marketing investments. The first is Institutional Marketing or Branding, which aims to generate awareness about your brand among potential customers in the media in which you operate. Some examples of investments would be: brand creation and construction, market positioning, website and social media, development of visual communication, etc. In the case of brand construction, there is a need for constant investment, while the others can be made more punctually. But remember that updates to your pieces and content are occasionally necessary.
The second is commercial marketing, which involves actions aimed at generating new business , such as
promotional campaigns. Some good examples are sponsored link ads, email marketing campaigns,investments-in-marketing.jpg
advertising materials, printed ads, etc. This type of
investment can vary from company to company and depends on the segment in which it operates. Companies whose sales depend on their marketing actions can invest around 10% of their revenue, or more. In general, investing 3% to 5% of revenue is a good start.
Marketing Plan
First, you need to keep in mind what you want gambling data thailand to achieve, visualizing the efforts and inputs needed to achieve it. One tool that will give you this systemic vision is the Marketing Plan. With it, you can set a goal and list the possible actions to achieve it, distributing specific budgets for all estimated costs.
Types of investments
There are two types of marketing investments. The first is Institutional Marketing or Branding, which aims to generate awareness about your brand among potential customers in the media in which you operate. Some examples of investments would be: brand creation and construction, market positioning, website and social media, development of visual communication, etc. In the case of brand construction, there is a need for constant investment, while the others can be made more punctually. But remember that updates to your pieces and content are occasionally necessary.
The second is commercial marketing, which involves actions aimed at generating new business , such as
promotional campaigns. Some good examples are sponsored link ads, email marketing campaigns,investments-in-marketing.jpg
advertising materials, printed ads, etc. This type of
investment can vary from company to company and depends on the segment in which it operates. Companies whose sales depend on their marketing actions can invest around 10% of their revenue, or more. In general, investing 3% to 5% of revenue is a good start.