Pinterest for creative businesses
Posted: Tue Dec 10, 2024 6:08 am
5 reasons why you should use this platform
I warn you. Today I'm going to write with more enthusiasm than usual, because I want to talk about Pinterest and how perfect it is for creative businesses. Both are like "Nutella and bread" and I'll explain why in 5 simple but compelling reasons.
If you are part of my community, you already know my love for art and any activity that involves creating. I love painting, it is my favorite artistic activity. With it, I express in colors and strokes what I have in my mind and my heart. I think that is the reason why I love Pinterest. For me, Pinterest is art.
And don't get me wrong, there's room for everyone here. No matter what niche your business is in, you have room on Pinterest and you're sure to find your ideal client there. Yes, it's true, some grow faster and easier. However, with the right strategy, anyone can achieve success. But today, the subject we're talking about is creative businesses that have their niche in art and creativity.
Pinterest for creative businesses
Pinterest is without a doubt one of the best tools for creative businesses
5 Reasons Why Creative Businesses Should Use Pinterest
1.- The work is already done
And this is part of the wonderful advantage that creative businesses have. Pinterest is already designed to take advantage of what creative people do. Its algorithm is fed, among other things, with beautiful images, such as the work that painters or photographers do, among others. With these images, attractive designs are made that capture the interest of the pinner and texts are written that excite. In short, the platform lends itself very well to everything that has to do with creativity because it is designed to be artistic.
2.- The creative mentality of the Pinner
Pinterest users are looking for inspiration. They have ideas and projects they want to carry out, they want to make real what until now only exists in their imagination and their wishes. In short, they want to create. At this point, it is vital that we understand the difference between the mindset of the Pinterest user and that of other platforms. While the others serve as showcases to display what we have already done (Instagram and Facebook, for example), we go to Pinterest to plan and realize what we long for.
3.- It is visual
This is the main feature of Pinterest: it is a visual search engine, so the image is relevant. This is where the most artistic elements make their entrance, harmony, design, colors and shapes come together to create attractive pins that our audience will fall in love with. Yes, in short, you must go through an artistic process to work on your marketing strategy on Pinterest. It is a perfect opportunity to strengthen your brand identity.
I have a client who paints beautiful watercolor prints and her work, which is already beautiful in itself, makes her Pinterest profile more attractive and different from the rest. Her brand identity on Pinterest is more than achieved.
4.- You don't need to have many followers
And this is where the magic of Pinterest happens. You don't need to have a lot of followers, which is sometimes a bit difficult for some creative businesses to get. Your content can overseas chinese database have a significant reach and reach a significant number of people without needing a large number of followers. You can even make one or more pins go viral just by working your Pinterest strategically (beautiful images, keywords, optimized profile).
5.- Content lives longer
This is a huge advantage of Pinterest over other platforms or social networks. We can be sure that the content that we have carefully and lovingly prepared and shared will not be lost over time; on the contrary, it will gain traction. So, as an investment of time and resources, there is no loss.
Evergreen content, which is content that is relevant regardless of the season, has a much better chance on Pinterest because it stays alive longer. And for some creative businesses that have a defined time of year when their demand increases (seasonal content), Pinterest allows you to focus during the off-season on creating a good marketing strategy that will have gained traction when you need it most. It couldn't be more wonderful.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
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Recommendations for working on your Pinterest strategy if you have a creative business
Pinterest users come with an open mind, willing to plan, get inspired, get ideas or a solution to their problems, and creative businesses are perfect for satisfying these desires and needs. They can give ideas, inspire and solve their audience's problems and manage to stand out, gain visibility and have their products purchased. For that, I leave you these recommendations.
Creative business gives ideas, inspires and solves
Be constant and patient:
Maybe your niche isn't very big, and you don't have many followers, but rest assured that Pinterest is perfect for you and will give you results if you remain consistent and patient: Pinterest is a marathon, not a 100-meter race.
Be consistent:
Being consistent is an essential part if we want Pinterest to give us the results we are looking for. Being faithful to our brand identity and designing our Pinterest marketing strategy based on it will always play in our favor.
Determine your goal and stay focused on it
It's easy to get lost in the metrics and get dazzled by the numbers or discouraged if you don't see them increasing. And as I've already told you, Pinterest's work is a bit slow, but sure. So you'll save yourself some headaches if you focus on realistic growth. Better to have it be constant than dizzying.
Follow the basic recommendations of your Pinterest strategy
And if you still don't know what the basic steps of a Pinterest strategy are, I invite you to check out this article where I explain how you should work on pins and descriptions, optimize your profile, and all the requirements you must meet before creating your specific strategy for your creative business.
Protect your content:
If your concern as an artist is that your work will be stolen, I recommend using your logo on your pins or a watermark (not in the center of the pin, please). This is in case you think your images could be used in an unscrupulous way. However, remember that the Internet is big and you can't always control what happens there.
I warn you. Today I'm going to write with more enthusiasm than usual, because I want to talk about Pinterest and how perfect it is for creative businesses. Both are like "Nutella and bread" and I'll explain why in 5 simple but compelling reasons.
If you are part of my community, you already know my love for art and any activity that involves creating. I love painting, it is my favorite artistic activity. With it, I express in colors and strokes what I have in my mind and my heart. I think that is the reason why I love Pinterest. For me, Pinterest is art.
And don't get me wrong, there's room for everyone here. No matter what niche your business is in, you have room on Pinterest and you're sure to find your ideal client there. Yes, it's true, some grow faster and easier. However, with the right strategy, anyone can achieve success. But today, the subject we're talking about is creative businesses that have their niche in art and creativity.
Pinterest for creative businesses
Pinterest is without a doubt one of the best tools for creative businesses
5 Reasons Why Creative Businesses Should Use Pinterest
1.- The work is already done
And this is part of the wonderful advantage that creative businesses have. Pinterest is already designed to take advantage of what creative people do. Its algorithm is fed, among other things, with beautiful images, such as the work that painters or photographers do, among others. With these images, attractive designs are made that capture the interest of the pinner and texts are written that excite. In short, the platform lends itself very well to everything that has to do with creativity because it is designed to be artistic.
2.- The creative mentality of the Pinner
Pinterest users are looking for inspiration. They have ideas and projects they want to carry out, they want to make real what until now only exists in their imagination and their wishes. In short, they want to create. At this point, it is vital that we understand the difference between the mindset of the Pinterest user and that of other platforms. While the others serve as showcases to display what we have already done (Instagram and Facebook, for example), we go to Pinterest to plan and realize what we long for.
3.- It is visual
This is the main feature of Pinterest: it is a visual search engine, so the image is relevant. This is where the most artistic elements make their entrance, harmony, design, colors and shapes come together to create attractive pins that our audience will fall in love with. Yes, in short, you must go through an artistic process to work on your marketing strategy on Pinterest. It is a perfect opportunity to strengthen your brand identity.
I have a client who paints beautiful watercolor prints and her work, which is already beautiful in itself, makes her Pinterest profile more attractive and different from the rest. Her brand identity on Pinterest is more than achieved.
4.- You don't need to have many followers
And this is where the magic of Pinterest happens. You don't need to have a lot of followers, which is sometimes a bit difficult for some creative businesses to get. Your content can overseas chinese database have a significant reach and reach a significant number of people without needing a large number of followers. You can even make one or more pins go viral just by working your Pinterest strategically (beautiful images, keywords, optimized profile).
5.- Content lives longer
This is a huge advantage of Pinterest over other platforms or social networks. We can be sure that the content that we have carefully and lovingly prepared and shared will not be lost over time; on the contrary, it will gain traction. So, as an investment of time and resources, there is no loss.
Evergreen content, which is content that is relevant regardless of the season, has a much better chance on Pinterest because it stays alive longer. And for some creative businesses that have a defined time of year when their demand increases (seasonal content), Pinterest allows you to focus during the off-season on creating a good marketing strategy that will have gained traction when you need it most. It couldn't be more wonderful.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
Name
You can unsubscribe at any time. For more details, please review our Privacy Policy.
“Stay informed and get the latest news and updates by subscribing.”
Recommendations for working on your Pinterest strategy if you have a creative business
Pinterest users come with an open mind, willing to plan, get inspired, get ideas or a solution to their problems, and creative businesses are perfect for satisfying these desires and needs. They can give ideas, inspire and solve their audience's problems and manage to stand out, gain visibility and have their products purchased. For that, I leave you these recommendations.
Creative business gives ideas, inspires and solves
Be constant and patient:
Maybe your niche isn't very big, and you don't have many followers, but rest assured that Pinterest is perfect for you and will give you results if you remain consistent and patient: Pinterest is a marathon, not a 100-meter race.
Be consistent:
Being consistent is an essential part if we want Pinterest to give us the results we are looking for. Being faithful to our brand identity and designing our Pinterest marketing strategy based on it will always play in our favor.
Determine your goal and stay focused on it
It's easy to get lost in the metrics and get dazzled by the numbers or discouraged if you don't see them increasing. And as I've already told you, Pinterest's work is a bit slow, but sure. So you'll save yourself some headaches if you focus on realistic growth. Better to have it be constant than dizzying.
Follow the basic recommendations of your Pinterest strategy
And if you still don't know what the basic steps of a Pinterest strategy are, I invite you to check out this article where I explain how you should work on pins and descriptions, optimize your profile, and all the requirements you must meet before creating your specific strategy for your creative business.
Protect your content:
If your concern as an artist is that your work will be stolen, I recommend using your logo on your pins or a watermark (not in the center of the pin, please). This is in case you think your images could be used in an unscrupulous way. However, remember that the Internet is big and you can't always control what happens there.