Cart abandonment by the numbers
Posted: Mon Apr 21, 2025 4:30 am
According to a survey by Barilliance, the average cart abandonment rate is approximately 70%, which represents almost 4.6 trillion dollars less in revenue every year. In practice, this means that 7 out of every 10 orders in your store are not billed.
When we talk about the number of visitors austria mobile database conversions, this number is even more frightening. On average, only 2.86% of visits to ecommerce sites are converted into sales.
Cart abandonment and page conversions are closely related. The higher the cart abandonment rate, the lower the conversion rate. As a result, the lower the conversion rate, the lower the revenue. The math seems simple and obvious, doesn’t it? But what are you doing to reduce this number?
Therefore, preventing customers from abandoning a purchase is one of the biggest challenges faced by retailers around the world. And what better way to overcome this problem than by constantly seeking to understand the reasons why consumers do not complete a purchase?
Below, we list the main reasons for purchase abandonment and how to avoid them.
When we talk about the number of visitors austria mobile database conversions, this number is even more frightening. On average, only 2.86% of visits to ecommerce sites are converted into sales.
Cart abandonment and page conversions are closely related. The higher the cart abandonment rate, the lower the conversion rate. As a result, the lower the conversion rate, the lower the revenue. The math seems simple and obvious, doesn’t it? But what are you doing to reduce this number?
Therefore, preventing customers from abandoning a purchase is one of the biggest challenges faced by retailers around the world. And what better way to overcome this problem than by constantly seeking to understand the reasons why consumers do not complete a purchase?
Below, we list the main reasons for purchase abandonment and how to avoid them.