Going beyond social media marketing

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As you may have already noticed, social media management goes far beyond knowledge of Facebook, Instagram, Twitter and LinkedIn. One of the main characteristics of a social media management professional is precisely their multidisciplinary training.

From the strategic to the operational role, in addition to developing a good Facebook marketing strategy , or an Instagram marketing strategy , for example, this professional needs to have knowledge in several areas of digital marketing.

I previously mentioned knowledge of SEO – website optimization for search engines . You may be wondering what search marketing has to do with social media. I explain it very directly.

In addition to bolivia mobile database engagement and creating a community around the brand, one of the goals of social media management is branding , or brand recognition. What better place to showcase your brand than on Google's answer pages?

Therefore, one of the functions in social media management is what we call SMO – Social Media Optimization . This work aims to give exposure to profiles and pages in searches carried out on Google, and to achieve this it is essential to have some basic notions of SEO.

As previously mentioned, social media management necessarily involves content production . By producing engaging content, you can create bonds with your audience and create relationships with your potential customers. Learn more in our article How to Create Content for Social Media .

Therefore, in social media management it is important that the professional has a good knowledge of Inbound Marketing , copywriting and webwriting , fundamental tools for creating content, be it text, image or video.

Social Media Management

5 – Labor Market Perspectives
Social media management professionals have great prospects in terms of job opportunities, as these are the digital channels that have been growing the most in recent years worldwide.

Things have gotten to the point that during the COVID-19 pandemic, we saw a complete reversal of the path small businesses take towards digital immersion.

In the past, companies would first create a website and then worry about social media. What we have seen is that during the pandemic, many companies created profiles on social media and now they are creating their websites.

Who benefits from this? Social media management professionals and anyone else who is in some way related to this area, such as web designers, for example.

The only “but” is that companies are increasingly demanding and are looking for increasingly qualified social media management professionals. There is no longer room for amateurism or improvisation.

Therefore, if you want to pursue a career in social media management, seek training in the various areas involved, to have an opportunity in this market.

Here at Academia do Marketing , we offer several training courses in this area, such as the Social Media Management Course , the Instagram Marketing Course and the Facebook Ads Course , which form the initial path to your training in social media management.

Social media management is a dynamic and exciting activity. If you want to pursue this career, be sure to subscribe to our Newsletter to stay up to date on the subject.