According to e-commerce research agency
Posted: Sun Apr 20, 2025 8:19 am
Without this seamless purchase process, results will soon be affected. Baymard Institute, the average shopping basket abandonment rate on B2B e-commerce websites is 69.89% , proving that no opportunity can be missed when it comes to encouraging purchasing behavior. Mapping the customer journey, using chatbots, relying on live customer support, and implementing these strategies from a relationship marketing perspective are proven ways to strengthen connections and commitment with customers.
Additionally, judicious integration of customer relationship armenia phone number lead management ( CRM ) systems can provide a better understanding of buyers’ individual needs, facilitate more sophisticated personalization of the purchasing process, and improve customer retention .
3)
User-friendliness of online sourcing platforms is another important aspect to improve the shopping experience. Manufacturers and distributors have every interest in promoting their products on sales platforms designed with user-centricity in mind . The chosen online sourcing platform should be designed to simplify product search and be convenient to use in order to increase procurement efficiency. Therefore, it is best to evaluate its user interface and ergonomics before selling on the market , as corporate customers have no time to waste on a poorly designed platform.
Additionally, judicious integration of customer relationship armenia phone number lead management ( CRM ) systems can provide a better understanding of buyers’ individual needs, facilitate more sophisticated personalization of the purchasing process, and improve customer retention .
3)
User-friendliness of online sourcing platforms is another important aspect to improve the shopping experience. Manufacturers and distributors have every interest in promoting their products on sales platforms designed with user-centricity in mind . The chosen online sourcing platform should be designed to simplify product search and be convenient to use in order to increase procurement efficiency. Therefore, it is best to evaluate its user interface and ergonomics before selling on the market , as corporate customers have no time to waste on a poorly designed platform.