TikTok offers your e-commerce business great opportunities to generate engagement, stimulate sales, and advance your brand building through creative ads. A wide range of different TikTok Ads formats are available to you in the TikTok Ads Manager. In this article, we offer you an overview and provide inspiration for how you can use the ad formats for your brand.
If you want to run your first TikTok campaign, check out our blog article "TikTok Advertising: Run Ads in 15 Steps" - click here!
In-Feed TikTok Ads
In-feed TikTok ads are advertisements that appear directly in the user's For You feed. They are full-screen ads with sound. This TikTok ad format is the most common and offers the greatest potential when the ads are saudi arabia phone number data natively integrated into the organic TikTok content. Therefore, ensure that your ad design is creative and aligned with current TikTok trends. Video ads work particularly well here – however, they should only be around 15 to 30 seconds long, even though TikTok allows video ads up to 60 seconds long. When it comes to video ads, ensure they are dynamic and include current music clips. You can find more tips for effective video ads on TikTok here. We advise against recycling ads from other advertising platforms. If you are currently unable to produce video ads because you first need to produce suitable user-generated content , you can also book image ads. The images are displayed in the feed for 15 seconds. Like video ads, they also contain various information and a CTA overlay to quickly direct users to the featured product. In-feed ads can be used for all common advertising goals such as reach, traffic, app installs, video views, or conversions. We recommend using conversion goals.
TikTok Spark Ads
Spark Ads are an ad format that allows you to promote organic TikTok videos. This is possible for both videos from your own account and those of third parties. Just like with organic posts, users can comment, like, and share, and they can also easily follow the brand's profile by clicking on the profile picture. Spark Ads are therefore ideal for generating engagement – they are almost indistinguishable from organic posts for users.
TopView Ads
With TopView Ads, you put your brand in the spotlight. The ad format is displayed directly at the top of the For You feed after opening the app, thus garnering significant attention. TopView TikTok Ads are primarily designed to increase brand awareness. The autoplay sound and full-screen playback ensure an immersive user experience. By placing the ad at the beginning of the feed, it doesn't compete with other content. The maximum video length is 60 seconds, although we recommend significantly shorter ads here too to accommodate users' short attention spans.
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