Pinterest Ads for E-Commerce: How to Use the Full Potential
Posted: Sun Apr 20, 2025 5:53 am
Pinterest has been around since 2010 – so the platform isn't new, yet many companies are only just tapping into it. This isn't surprising, as German brands have only been able to advertise on the platform since the beginning of 2019. In addition, many underestimate the social network's potential as a marketing channel. In this article, we'll explain exactly why, how you can uruguay phone number data use Pinterest Ads for your brand, as well as benchmarks and best practices.
Table of contents
The underestimated potential of Pinterest Ads for D2C brands
Pinterest ad formats
Guidelines for high-performing Pinterest ad creatives
Creating a successful Pinterest Ads campaign: step by step
Best Practices for Pinterest Ads
How to scale your Pinterest Ads campaigns
Benchmarks for orientation
Shopping on Pinterest
Pinterest im Marketing Mix
The underestimated potential of Pinterest Ads for D2C brands
The numbers speak for themselves: Pinterest has nearly half a billion users worldwide. In Germany, the number is over 15 million. Considering that 70% of these 15 million users are women looking for inspirational content, it's clear that Pinterest offers significant, promising opportunities for certain brands. (Source: Futurebiz )
And this brings us directly to our assessment of Pinterest's potential: For D2C brands with a strong female target audience in the areas of food, interior design, DIY, cosmetics, clothing, decoration, art, gardening, household, babies, pets, and travel, Pinterest represents a huge opportunity. This is especially true because over 25% of Pinterest usage is related to searching for or purchasing products. (Source: Futurebiz ) The platform is a hybrid of a social network and a search engine. Users are actively looking for inspiration and new products. As a brand, you simply need to fulfill this need and offer your product range in the form of inspiring ads.
How well this can work is demonstrated by some of our client accounts. For a tableware brand, we achieved a return on investment (ROAS) of almost 4 on Pinterest with an ad spend of €1,600. A baby brand even achieved a return on investment (ROAS) of 6.45 on an advertising budget of €3,400. A major advantage of the platform is that advertising costs are still very low and competition is significantly lower than on neighboring platforms like Facebook and Instagram. This makes Pinterest an attractive advertising channel that you should definitely try out for yourself. We'll explain exactly how in this article.
Table of contents
The underestimated potential of Pinterest Ads for D2C brands
Pinterest ad formats
Guidelines for high-performing Pinterest ad creatives
Creating a successful Pinterest Ads campaign: step by step
Best Practices for Pinterest Ads
How to scale your Pinterest Ads campaigns
Benchmarks for orientation
Shopping on Pinterest
Pinterest im Marketing Mix
The underestimated potential of Pinterest Ads for D2C brands
The numbers speak for themselves: Pinterest has nearly half a billion users worldwide. In Germany, the number is over 15 million. Considering that 70% of these 15 million users are women looking for inspirational content, it's clear that Pinterest offers significant, promising opportunities for certain brands. (Source: Futurebiz )
And this brings us directly to our assessment of Pinterest's potential: For D2C brands with a strong female target audience in the areas of food, interior design, DIY, cosmetics, clothing, decoration, art, gardening, household, babies, pets, and travel, Pinterest represents a huge opportunity. This is especially true because over 25% of Pinterest usage is related to searching for or purchasing products. (Source: Futurebiz ) The platform is a hybrid of a social network and a search engine. Users are actively looking for inspiration and new products. As a brand, you simply need to fulfill this need and offer your product range in the form of inspiring ads.
How well this can work is demonstrated by some of our client accounts. For a tableware brand, we achieved a return on investment (ROAS) of almost 4 on Pinterest with an ad spend of €1,600. A baby brand even achieved a return on investment (ROAS) of 6.45 on an advertising budget of €3,400. A major advantage of the platform is that advertising costs are still very low and competition is significantly lower than on neighboring platforms like Facebook and Instagram. This makes Pinterest an attractive advertising channel that you should definitely try out for yourself. We'll explain exactly how in this article.