Trust and data security: the new value in the financial sector

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Another crucial point for companies is consumer trust in the handling of their personal data. Studies indicate that many would be willing to change institutions if they believed that their data was not being handled appropriately.

An example of this is the “Voice of the Consumer” survey by PwC, according to which 90% of Brazilian consumers state that protecting their data is one of the most important factors for companies to gain their trust.

Another example is the Accenture Interactive study , which indicates that germany mobile database consumers would abandon companies that used their personal data in an invasive manner.

All of this highlights the need for financial institutions to be transparent in the use of their customers' data, ensuring security and offering control.

This care not only minimizes conflicts in the relationship between company and consumer, but also strengthens trust, creating a solid foundation for a long-lasting relationship. As a result, the institution becomes the customer's priority choice when it comes to financial services.

Furthermore, data sharing has become a valuable currency, with many customers willing to provide personal information in exchange for benefits such as personalized offers or exclusive discounts.

For companies, this represents a strategic opportunity to create solutions aligned with consumer expectations, increasing the chances of conversion and loyalty.