Pipedrive Campaigns add-on
Posted: Sat Apr 19, 2025 8:09 am
Keep your database and activities together in a superior user-friendly customer management software that integrates with your favorite tools.
How to Increase Sales with an E-Commerce CRM
The right ecommerce CRM will help you improve your customer experience and internal processes, and that means a boost to your bottom line. Let's look at five ways you can use a CRM to increase sales in your online business.
1. Streamline your sales process
Leverage automation to make your processes more efficient and give your team more time to focus on complex sales activities .
One way to leverage automation is to set up triggers to immediately move prospects through the sales process. For example, when a new prospect enters their contact information on your website, have your CRM trigger an email automation process to follow up with a clear call to action.
You can create customer segments within the CRM based on their purchases, prices, order quantities, or other metrics. This information allows you to target each group with a personalized message or betting database relevant offer.
For example, Pipedrive's Campaigns add-on allows you to create segments using filters to send specific campaigns to a specific audience.
In the image above, you can see that the filter is set to create a list of all contacts who interacted with the campaign called "Very Important Campaign." This will allow the company to send a personalized message to all those who showed interest by clicking on this specific campaign.
You can also use automated chatbots to handle direct customer inquiries, freeing up your sales reps to address complex issues and close more deals.
2. Personalize your marketing strategy
Throughout the customer journey , from browsing to purchasing to after-sales service , customers expect a personalized, omnichannel experience. Use your CRM to quickly give all your interactions a personal touch.
How to Increase Sales with an E-Commerce CRM
The right ecommerce CRM will help you improve your customer experience and internal processes, and that means a boost to your bottom line. Let's look at five ways you can use a CRM to increase sales in your online business.
1. Streamline your sales process
Leverage automation to make your processes more efficient and give your team more time to focus on complex sales activities .
One way to leverage automation is to set up triggers to immediately move prospects through the sales process. For example, when a new prospect enters their contact information on your website, have your CRM trigger an email automation process to follow up with a clear call to action.
You can create customer segments within the CRM based on their purchases, prices, order quantities, or other metrics. This information allows you to target each group with a personalized message or betting database relevant offer.
For example, Pipedrive's Campaigns add-on allows you to create segments using filters to send specific campaigns to a specific audience.
In the image above, you can see that the filter is set to create a list of all contacts who interacted with the campaign called "Very Important Campaign." This will allow the company to send a personalized message to all those who showed interest by clicking on this specific campaign.
You can also use automated chatbots to handle direct customer inquiries, freeing up your sales reps to address complex issues and close more deals.
2. Personalize your marketing strategy
Throughout the customer journey , from browsing to purchasing to after-sales service , customers expect a personalized, omnichannel experience. Use your CRM to quickly give all your interactions a personal touch.