Continuous learning
Posted: Sat Apr 19, 2025 7:23 am
Account management is all about growth. Account managers must find ways to help clients and your business grow within that account. They also need to dedicate time to growing through regular learning.
For example, are you up to date with industry trends and developments? What are the latest regulations and best practices that will affect your clients?
Attending events in a client's industry and reading relevant trade publications will help you understand their challenges and serve as their trusted advisor.
Formal sales training can also help people develop vital fantuan database job skills . Attending conferences, courses, trade shows, and other sales events can help them become more competent account managers.
Recommended reading
20 sales tools for more conversions and better results
A step-by-step guide to giving your business an edge
The account management process varies depending on the organization and the type of accounts you manage.
However, following these steps will improve the experience for both you and your customers.
1. Choose which accounts you will manage
Assigning a dedicated account manager to each of your clients isn't feasible for most businesses. Account management requires a significant investment of time and energy, so you'll need to choose where to invest those resources carefully to see a positive return on investment (ROI).
Identify client accounts with the greatest potential for revenue growth and long-term profitability. Depending on your current goals, you can also include more strategic accounts that elevate your profile or help you enter new markets.
For example, are you up to date with industry trends and developments? What are the latest regulations and best practices that will affect your clients?
Attending events in a client's industry and reading relevant trade publications will help you understand their challenges and serve as their trusted advisor.
Formal sales training can also help people develop vital fantuan database job skills . Attending conferences, courses, trade shows, and other sales events can help them become more competent account managers.
Recommended reading
20 sales tools for more conversions and better results
A step-by-step guide to giving your business an edge
The account management process varies depending on the organization and the type of accounts you manage.
However, following these steps will improve the experience for both you and your customers.
1. Choose which accounts you will manage
Assigning a dedicated account manager to each of your clients isn't feasible for most businesses. Account management requires a significant investment of time and energy, so you'll need to choose where to invest those resources carefully to see a positive return on investment (ROI).
Identify client accounts with the greatest potential for revenue growth and long-term profitability. Depending on your current goals, you can also include more strategic accounts that elevate your profile or help you enter new markets.