When I was serving a customer during the Black Friday rush, I asked him a simple question about whether they were already feeling the impact of this day on sales. And I received a frank and sincere answer that he didn't like Black Friday.
The main reasons for your dissatisfaction with the date are probably common to many online stores, although there seems to be a pact of silence on the subject: Black Friday greatly harms sales in October and the margins it has are too small to offer incredible discounts.
It is very easy to understand this feeling among retailers who do not manufacture, but only resell products. Even more so in a country where the tax burden is practically an anvil hanging around the entrepreneur's neck, compromising profit margins.
But if Black Friday has this perverse side, how gambling data iran can we lessen its effect in the weeks leading up to it? How can we reduce the “roller coaster” effect on store sales? There are several strategies that can be used. Here are some suggestions:
Bulk & Targeted Email Campaigns
Choose the products with the best margin and/or the largest stock and share them with your entire contact base. Then, segment them by interest, that is, by who clicked on each product and send a specific campaign about that product or category in the following days.
Abandoned Cart Recovery
If your store doesn't use any cart recovery tool, or if you only use the one offered by the e-commerce platform, try using a specialized tool. It usually yields better results.
Create your own Black Friday
As much as possible, try to create sales events that generate interest and traffic to your store. To do this, choose a product with a very special condition, bait products, even if there are only a few units available. In fact, if this is the case, it is even positive to advertise that there are only a few units to create a sense of urgency. Depending on your segment, you can use end-of-stock or showroom products. But the goal is for this super offer to be recurring and with a strong price appeal on the bait products. A benchmark for the physical world is supermarkets, which have “fruit and vegetable Wednesdays”, “meat Fridays” and so on. In the case of your e-commerce, the frequency should be adjusted to the type of product you sell and the availability of these bait products.
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