In Spain, many fashion brand competitors in the industry create healthy competition for revenue. Overall, can Kiehl's email marketing strategy fit your company's needs?
Let’s dig deeper and decide if you can apply some factors to successfully enable them.
What is Kiehl's known for?
BluCactus - beauty products - Kiehl's email marketing strategyKiehl's is a well-known cosmetics brand retailer from Manhattan, New York, offering a combination of skin, body, and hair products. Also, as it was established in 1851 by pharmacist John Kiehl, the company started by introducing simple remedies that quickly evolved.
Interestingly, Kiehl's first iconic set of items manifested in 1921, shaping the modern brand that many recognize today. For example, Original Musk Oil, Crème de Corps , and Blue Astringent Herbal Lotion become early products from notorious sample tests.
This brand gains distinction in the industry over time for its distinctive approach to marketing its products! In fact, this substantially influences its position in the industry due to its organic methods of offering valuable items to customers.
BluCactus - beauty products - Kiehl's email marketing strategyMost importantly, Kiehl's becomes famous for its encouraging slogan, “Try before you buy,” which becomes the basis for personalized customer service! This undoubtedly catalyzes the company 's appeal because customers are forced to practice self-care, highlighting individuality!
Furthermore, Kiehl's expands its presence president email lists with admirable success by offering many samples and gifts as a means of advertising spearheaded by word of mouth. Kiehl's has become one of the leading cosmetics brands in the United States, even under the recent direction of L'Oréal as it transcends into modernity!
Overall, these methods of persuasion and many additional products are distinguished by offering a stimulating experience. In short, Kiehl's thrives on a professional, rich and natural approach to ensuring the potential of being fashionable and healthy.
What is Kiehl's target market?
BluCactus - beauty products - Kiehl's email marketing strategyKiehl's target audience comprises a predominantly adult male audience between 18 and 50 years old. To further circumvent this, there is a female demographic within the same age range but much less prominent.
More importantly, Kiehl's email marketing strategy features reassuring and supportive skincare themes to attract audiences. Moreover, the emails are straightforward and honest for customers because they suggest that they take care of their skincare needs directly .
In fact, this is a vital feature for this cosmetics company because it provides personalized information about accessories. More importantly, the delivery of being appreciated is made evident with recommended products according to your personal information and preferences.
BluCactus - beauty products - Kiehl's email marketing strategyFurthermore, another enterprising approach to this company’s email marketing strategy is its offer of discounts for members to enjoy. This is indeed a great method to engage with customers because it demonstrates a flexible way of providing amazing service.
Apart from this, it also helps in successfully maintaining a professional relationship with existing customers amidst attracting new ones. One can see this example during the coronavirus pandemic of 2020 as Kiehl’s constantly promoted audiences to take protective measures. Moreover, it fosters awareness to follow the latest developments of the brand amidst this uncertain period.
For the most part, this example is critical to your business because it keeps attention and emphasizes reciprocal action. In short, Kiehl's email marketing strategy has become famous for its innovative and efficient services that produce incredible results.
What is Kiehl's email marketing strategy?
BluCactus - beauty productsEqually important, Kiehl's email marketing strategy offers customers a robust and interactive experience. In fact, this benefits Kiehl's email marketing strategy because it keeps the audience engaged and recognized while feeling supported.
Additionally, this company offers at least four emails per month, but it can vary depending on the holiday season or random events! Interestingly, in each email, you can expect to find highlights of promoted products from Kiehl's and L'Oréal.
In fact, this feature is unique because you get exclusive attention to fulfill your skincare and grooming needs with the latest featured items. Another beneficial feature is receiving amazing offers and discounts after signing up for Kiehl's Family Rewards program!
