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Not all customers will continue to do business with your brand. While the loss of some customers is inevitable, you can reduce the number of customers who churn.

Nurturing customer relationships is a powerful way to prevent customer churn and build a loyal audience. Understanding why your customers are leaving helps you act quickly to repair those relationships and bring them back.

In this article, we'll explain what customer churn means, how to calculate it, and why it's one of the most important metrics to track. We'll also provide five high-level strategies to minimize churn and satisfy your customers.

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What is customer churn ?
Customer churn is the percentage of customers who stop doing business with your company within a given period of time. The customer churn rate is a measure of the total number of customers lost over a given period.

Subscription-based businesses often use customer churn, as it's easier to detect when customers leave (e.g., when they cancel their subscriptions).

A high churn rate indicates that customers are dissatisfied with your products or services. However, churn can occur for a variety of reasons. For example, customers may prefer a competitor's new product or simply no longer need your services.

Analyzing the reasons for customer churn can help identify why customers leave and develop better retention strategies.