Browser abandonment: increase your sales on Black Friday
Posted: Sat Apr 19, 2025 5:52 am
Browser abandonment happens for several reasons. And before this situation happens to your online store, especially on days of high demand and access, pay attention to the guidelines that Enviou has for you.
What is navigation abandonment?
In e-commerce, browsing abandonment occurs gambling data belarus when the user leaves your online store before the expected time, mainly without making the long-awaited purchase . Another problem that directly impacts profit is when the consumer adds items to the cart and does not complete the transaction, abandoning the page and leaving the products in your inventory.
How to avoid abandoning browsing in your online store
If your website's browsing abandonment rate is high, analyze the following issues that can directly impact customers' purchase completion:
1 - Basic technical part does not work
Your online store may have a great design and good organization, which makes it easier to find products. But if the pages don't open quickly, the images don't load, or the action takes too long to complete, people will definitely not make a purchase.
Imagine what might go through the mind of a potential consumer who is looking for something that your online store sells very well due to its quality and price, but when browsing the website with the situations mentioned above, he becomes insecure and abandons your online store because he does not trust the following processes, which would be: payment and shipping on time.
Keep in mind that the most expensive asset in the market today is time. People don't want to waste it, especially on actions that need to be practical and quick. Therefore, always keep the technical side of your website up to date. Consider PageSpeed as an ally and always compare it with your competitors to always stay on average and, whenever possible, above them in the online market.
2 - Website with difficult navigation
The person searches on Google and finds the desired product on your website, in stock, at a good price and with a delivery time as expected. But when they click on the link, they are redirected to another page or when they make the purchase, the button does not appear.
If the basics aren't working, why would people continue browsing? Some details can cast doubt on the reliability of e-commerce as a whole. Therefore, test and test again to avoid this situation.
What is navigation abandonment?
In e-commerce, browsing abandonment occurs gambling data belarus when the user leaves your online store before the expected time, mainly without making the long-awaited purchase . Another problem that directly impacts profit is when the consumer adds items to the cart and does not complete the transaction, abandoning the page and leaving the products in your inventory.
How to avoid abandoning browsing in your online store
If your website's browsing abandonment rate is high, analyze the following issues that can directly impact customers' purchase completion:
1 - Basic technical part does not work
Your online store may have a great design and good organization, which makes it easier to find products. But if the pages don't open quickly, the images don't load, or the action takes too long to complete, people will definitely not make a purchase.
Imagine what might go through the mind of a potential consumer who is looking for something that your online store sells very well due to its quality and price, but when browsing the website with the situations mentioned above, he becomes insecure and abandons your online store because he does not trust the following processes, which would be: payment and shipping on time.
Keep in mind that the most expensive asset in the market today is time. People don't want to waste it, especially on actions that need to be practical and quick. Therefore, always keep the technical side of your website up to date. Consider PageSpeed as an ally and always compare it with your competitors to always stay on average and, whenever possible, above them in the online market.
2 - Website with difficult navigation
The person searches on Google and finds the desired product on your website, in stock, at a good price and with a delivery time as expected. But when they click on the link, they are redirected to another page or when they make the purchase, the button does not appear.
If the basics aren't working, why would people continue browsing? Some details can cast doubt on the reliability of e-commerce as a whole. Therefore, test and test again to avoid this situation.