Why take care of your digital reputation ?
Posted: Sat Apr 19, 2025 3:35 am
Digital reputation: definition, problems and tips
Digital reputation
Essential
Methods
According to Statista, more than 5.7 billion people had internet access in 2024 and used it regularly. Companies no longer have complete control over their online image, due to the constant flow of information this activity represents. They must respond to the expectations of increasingly demanding and connected customers.
This context has popularized the concept of digital reputation or online reputation. Companies have no choice but to take care of their digital image to prosper, increase sales , and continue growing.
What is digital reputation? Why is it so important to convey a positive image? And, above all, how can we improve it? Discover all the answers to these questions below.
Digital reputation: definition
The term "digital reputation" or "online reputation" refers to the perception users have of a personal brand, company, person, product, or service on the Internet. It is the image a company projects or receives in the digital environment.
This reputation is built from information available online, including search engines, review platforms, social media, blogs, and forums. Opinions shared on these platforms can strengthen the trust of potential customers or, conversely, damage the company's image and affect its financial stability.
Recommended reading
Increasing Customer Loyalty to Increase Revenue: A Complete Guide
In a recent study by Partoo , in collaboration with the specialized rich people database institute Episto, on the influence of online reviews on consumer purchasing behavior, they compiled these relevant figures:
69% of respondents prefer Google as a platform for local searches
81% of Latin Americans believe that a rating of less than 4/5 is a barrier to visiting an establishment
71% of survey participants say they would be willing to make a purchase after a positive interaction via text message
These data show that consumers often check a company's online reputation before placing their trust in it and making a purchase. Having a negative or positive online reputation directly influences consumer trust . But beyond this, there are other reasons to take care of your company's online reputation:
Impact on sales
Brand reputation has a direct impact on consumers' purchasing decisions. If a company has a bad reputation, no customer will want to take a chance. Conversely, if it has a good reputation, this strengthens the sales pitch and highlights the value proposition .
Recommended reading
https://www-cms.pipedriveassets.com/How ... ur-Job.jpg
What is customer engagement? The definitive guide
Customer loyalty
A good online reputation helps retain existing customers and reduce customer churn . A well-managed digital reputation creates an environment conducive to long-term engagement. If consumers perceive good values, they have no reason to switch to competitors. They may even become brand ambassadors and attract new potential customers .
Impact on the hiring of new employees
A company's digital reputation is related to its employer branding. Most job seekers research a company before applying for a position. If its digital reputation isn't good, candidates are unlikely to want to work there. On the contrary, a good reputation attracts talent looking for a solid company with a positive corporate culture that aligns with its values. Furthermore, we mustn't forget that employees are also consumers: a negative employer brand can also impact a company's results through word of mouth.
Digital reputation
Essential
Methods
According to Statista, more than 5.7 billion people had internet access in 2024 and used it regularly. Companies no longer have complete control over their online image, due to the constant flow of information this activity represents. They must respond to the expectations of increasingly demanding and connected customers.
This context has popularized the concept of digital reputation or online reputation. Companies have no choice but to take care of their digital image to prosper, increase sales , and continue growing.
What is digital reputation? Why is it so important to convey a positive image? And, above all, how can we improve it? Discover all the answers to these questions below.
Digital reputation: definition
The term "digital reputation" or "online reputation" refers to the perception users have of a personal brand, company, person, product, or service on the Internet. It is the image a company projects or receives in the digital environment.
This reputation is built from information available online, including search engines, review platforms, social media, blogs, and forums. Opinions shared on these platforms can strengthen the trust of potential customers or, conversely, damage the company's image and affect its financial stability.
Recommended reading
Increasing Customer Loyalty to Increase Revenue: A Complete Guide
In a recent study by Partoo , in collaboration with the specialized rich people database institute Episto, on the influence of online reviews on consumer purchasing behavior, they compiled these relevant figures:
69% of respondents prefer Google as a platform for local searches
81% of Latin Americans believe that a rating of less than 4/5 is a barrier to visiting an establishment
71% of survey participants say they would be willing to make a purchase after a positive interaction via text message
These data show that consumers often check a company's online reputation before placing their trust in it and making a purchase. Having a negative or positive online reputation directly influences consumer trust . But beyond this, there are other reasons to take care of your company's online reputation:
Impact on sales
Brand reputation has a direct impact on consumers' purchasing decisions. If a company has a bad reputation, no customer will want to take a chance. Conversely, if it has a good reputation, this strengthens the sales pitch and highlights the value proposition .
Recommended reading
https://www-cms.pipedriveassets.com/How ... ur-Job.jpg
What is customer engagement? The definitive guide
Customer loyalty
A good online reputation helps retain existing customers and reduce customer churn . A well-managed digital reputation creates an environment conducive to long-term engagement. If consumers perceive good values, they have no reason to switch to competitors. They may even become brand ambassadors and attract new potential customers .
Impact on the hiring of new employees
A company's digital reputation is related to its employer branding. Most job seekers research a company before applying for a position. If its digital reputation isn't good, candidates are unlikely to want to work there. On the contrary, a good reputation attracts talent looking for a solid company with a positive corporate culture that aligns with its values. Furthermore, we mustn't forget that employees are also consumers: a negative employer brand can also impact a company's results through word of mouth.